System-On-Chip targets mobile phone market.

Press Release Summary:

Incorporating image signal processing capabilities, APPROACH 5 Mobile Multimedia Processor allows handset makers to provide camera phones that support image sensors up to 5 MP, offer real-time video capture, and provide 30 frames/sec full VGA resolution digital video MPEG4 capture and playback. Additional multimedia features include decoding of mobile DTV and other H.264 low bit rate video streaming, TV out, digital mobile TV support, and integrated GPS.

Original Press Release:

Zoran Introduces APPROACH 5, Industry's Most Cost-Effective SOC for Mobile Phone Market at 3GSM 2006

APPROACH Product Family Integrates Leading Multimedia Features Including Five Megapixel Digital Camera Technology for Mobile Handsets

SUNNYVALE, Calif., Feb. 13 / -- Zoran Corporation announced its next generation family of APPROACH mobile multimedia processors incorporates Zoran's leading edge Digital Camera Image Signal Processing (ISP) capabilities along with other leading multimedia features into the industry's most cost-effective SOC for the mobile phone market. Zoran is demonstrating its first APPROACH 5 system-based platforms at 3GSM 2006.

With the integration of Zoran's COACH ISP, the APPROACH 5 processors allow handset makers to deliver camera phones with image quality that rivals digital still cameras and also offers real time video capture. The APPROACH 5 solution allows mobile phones to support image sensors as large as 5MP. These phones will also be able to offer 30 frames per second (fps) full VGA resolution digital video MPEG4 capture and playback. Additional multimedia features include decoding of mobile DTV and other H.264 low bit rate video streaming, 3D gaming hardware acceleration, TV out, and digital mobile TV support. The APPROACH 5 family also integrates a Global Positioning System (GPS) baseband, enabling location-based services in handsets.

"We are proud to announce the APPROACH 5 family of processors that integrate our popular image signal processing technology. With the addition of this proven technology from our digital camera group, we are enabling our handset customers to quickly deliver new multimedia mobile phones that capture much higher quality digital still photos and video clips. TV steaming support also promises to become popular with consumers," said Coby Sella, vice president and general manager at Zoran's Mobile division.

"The multimedia mobile phone market segment is expected to increase dramatically from 88 million units in 2005 to about 269 million units in 2008, representing 30 percent of the total worldwide mobile phone shipments in 2008 "said Mario Morales, semiconductor industry analyst at IDC. "This growth will be driven by cost-effective multimedia processors for handsets that enable innovative imaging and multimedia features for consumers."

Current mobile phones generally offer poor picture taking quality. The image capture capability of the new APPROACH 5 processors offers the five megapixel quality photographers find in Japanese branded 5 mega pixel digital cameras.

The APPROACH 5 solutions include reference designs and the entire software applications suite needed for enabling all the popular features of multimedia phones for global markets. To ease migration for handset makers, all APPROACH 5 family products share the same 10x10 mm package configuration.

In addition, mobile phone battery life is improved with the smart system power saving design and the use of advanced 90nm process technology. Mobile SDRAM is embedded within the 10x10 mm package, eliminating the need for an additional on board component.

APPROACH 5 processors will be presented at Zoran's suite at 3GSM 2006, February 13-16, located in Hall 4, Level 5, number 5.06, Fira la Barcelona, Spain.

About Zoran Corporation
Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications and Connect and Share technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, England, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at or at 408-523-6500.

NOTE: Zoran, the Zoran logo, and APPROACH are trademarks or registered trademarks of Zoran Corporation and its subsidiaries in the United States or other countries. All other names and brands may be claimed as property of others.

CONTACT: Betty Watkins of Zoran Corporation, +1-408-523-4373

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