Sybase Showcases Leadership and Innovation at Annual TechWave Conference

Major announcements take information mobility to the last mile through leadership, simplified development and new consumer initiatives; information management enhancements drive broader and deeper business intelligence anywhere, anytime

LAS VEGAS, Aug. 7 / / - SYBASE TECHWAVE 2007 CONFERENCE - Developers, database administrators, IT managers, sales professionals and executives from 40 countries around the world are meeting in Las Vegas this week for the annual Sybase, Inc. (NYSE:SY) TechWave User Training and Solutions Conference. This year Sybase is highlighting the next phase of its Unwired Enterprise strategy - taking mobility to the last mile by simplifying the development of mobility solutions to reach beyond the enterprise to the consumer, and delivering broader and deeper business intelligence anytime, anywhere.

"I am proud of Sybase's continued technical innovation and focus on ways to help speed and simplify unwiring the enterprise," said John Chen, chairman, CEO and president of Sybase. "TechWave attendees have the opportunity to learn from their peers through real-world examples of businesses that are leveraging Sybase's information mobility and management solutions to create a competitive edge - today and in the future."

Information Mobility Highlights:
o Sybase iAnywhere Named Mobile Middleware Leader - Sybase iAnywhere was
recently recognized by IDC as a worldwide leading provider of mobile
middleware. The report, Worldwide Mobile Middleware 2007-2011 Forecast
and 2006 Vendor Shares (IDC #207393, August 2007), measured Sybase
iAnywhere's higher revenues and market share-results that placed the
company ahead of most competitors.

o Alliance with HTC to Deliver More Secure, Better Managed Mobile
Solutions - Sybase and HTC, the world's leading provider of Microsoft
Windows Mobile-based smart devices, today announced the formation of a
global alliance, teaming on strategic business, engineering and
marketing initiatives designed to deliver optimized Sybase iAnywhere
mobility software for HTC devices.

o Preview of Next-Generation Architecture for Unwiring the Enterprise -
Sybase offered a sneak peek at an integrated technology stack designed
to further simplify development and deployment of mobile enterprise

o Sybase 365 Extends Mobile Banking Services - Sybase 365 announced new
services for financial institutions in the Americas, extending its
reach from Asia and Europe. Additionally, the company shared results
of a commissioned consumer mobile banking survey across the United
States, Canada, Mexico, Argentina and Brazil highlighting the growing
mobile banking trend.

o Sybase iAnywhere Highlights Use of Virtualization to Facilitate Managed
Mobility Services - Meeting demand for multi-tenancy and hosted
applications, partners can leverage virtualization technology to
increase security and scalability of management services based on
Information Anywhere mobile management technology.

o Information Anywhere Suite Enhancements - In July, Sybase iAnywhere
announced that it has expanded the suite's mobile collaboration
capabilities with the general availability of Information Anywhere(R)
Mobile IM, which provides secure instant messaging and presence
capabilities to mobile workers. In addition, significant new
enhancements have been added to the suite's security solution for
laptops, including the addition of security for shareable removable

Information Management Highlights:
o Sybase IQ Financial Services Momentum - New customers in financial
services have chosen Sybase(R) IQ to enhance customer service, customer
satisfaction and revenue potential by supporting massive amounts of
data, maintaining the highest levels of data security and performing
lightning quick ad hoc queries.

o Adaptive Server(R) Enterprise Enhancements - Sybase recently announced
key enhancements of Sybase Adaptive Server Enterprise (ASE) that
advance its industry-leading encryption and manageability without
compromising mission critical performance and further establish itself
as one of the most cost-effective data management platforms for
business-critical computing.

o PowerBuilder 11 for .NET - Sybase recently announced PowerBuilder(R)
11, the premier 4GL rapid application development (RAD) tool, which
builds on its strength in quickly developing data-driven applications
necessary to critical business functions. PowerBuilder 11 provides
PowerBuilder developers with the simplest, easiest and most
cost-effective way to deploy applications on the .NET platform.

Innovator Award Winners

On Wednesday, August 8, Sybase will announce the winners of its 2007 Innovator Awards to partners and customers who have demonstrated the most innovative use of Sybase and Sybase iAnywhere technologies that enable themselves, or their customers, to take advantage of the benefits of the unwired enterprise by utilizing enterprise and mobile infrastructure, development and integration and software solutions.

General Information

Sybase TechWave 2007 is being held at Mandalay Bay Las Vegas, today through Friday, August 10. Sponsors of this year's conference include: Gold sponsors Bradmark and IBM; Silver sponsors HTC and Microstrategy; and Media sponsor SYS-CON. Exhibitors include: Cognos, dbaDirect, DataDirect, Embarcadero Technologies, EMC, Enable Development, Exact Solutions, Guardium, HP, iDashboards, ISUG, Lumigent, Orange, PowerObjects, QlikTech and White Sands, Inc. Participants in the Information Anywhere Partner Pavilion include: AT&T, MobileDataForce, Servoy and Stratapult. For more information, please visit:

About Sybase, Inc.

Sybase is the largest global enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers and partners to create an information edge. The world's most critical data in commerce, communications, finance, government and healthcare runs on Sybase. For more information, visit the Sybase Web site:

Sybase, Sybase iAnywhere, Sybase 365, Sybase IQ, Adaptive Server Enterprise, Information Anywhere, PowerBuilder, are trademarks of Sybase, Inc. (R) indicates registration in the United States of America. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Source: Sybase, Inc.

CONTACT: Crystal King, +1-978-287-1524,, or Crystal Lu,
+1-925-236-6431,, both of Sybase, Inc.

Web site:

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