Sybase 365 Launches AvantGo for BlackBerry
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Sybase 365 Launches AvantGo for BlackBerry
Mobile Content and Advertising Service for BlackBerry Smart Phones Provides Free, Innovative New Service for Users
ORLANDO, Fla., May 9, WIRELESS ENTERPRISE SYMPOSIUM /PRNewswire-FirstCall/ -- Sybase 365(TM), a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in the delivery and settlement of messaging interoperability as well as the management and distribution of mobile content, today announced the launch of the AvantGo(R) client for BlackBerry(R) smart phones, from Research In Motion (RIM) (NASDAQ:RIMM). BlackBerry users can now access updated, customized content from thousands of mobile Web sites anytime and anywhere - in either an online or offline mode -- in a format that is optimized for BlackBerry smart phones.
"We're excited to expand our relationship with RIM enhancing the BlackBerry user experience and value," said Marty Beard, president of Sybase 365. "AvantGo for BlackBerry demonstrates our dedication to providing the best in mobile content and extending our platform for mobile advertising."
AvantGo for BlackBerry caches content locally, providing enhanced navigation, faster browsing and dual online and offline availability. Additionally, AvantGo utilizes its patented advanced sync technology, which automatically updates pages on the device giving the user access to the latest news and information around the clock.
"BlackBerry users enjoy their mobile lifestyle and look for software and services that can further simplify or enhance their personal and professional lives. AvantGo complements the BlackBerry solution by enabling access to a wide variety of timely and customized information including breaking news, market updates and entertainment," said Jeff McDowell, vice president, Global Alliances, Research In Motion.
AvantGo provides media content partners and advertisers with a turnkey, ad-funded mobile distribution solution without the cost of building an initial mobile audience or advertiser network, and provides advertisers with reach into a highly desirable mobile audience. As a result, hundreds of major brands use AvantGo, which in turn provides mobile users access to both quantity and quality of content.
"AvantGo plays an important role in our mobile strategy and is a strong mobile advertising partner," Stephen Smyth, general manager, Americas for Reuters Media. "We are pleased that their full service is now available for millions of BlackBerry users."
AvantGo for BlackBerry is available immediately and is free for end-users. BlackBerry users can access and download the client through the BlackBerry browser at www.avantgo.com.
Sybase 365 extends Sybase's reach to over 700 mobile operators in addition to leading content providers, media companies and large enterprises, making Sybase the largest provider of mobile enterprise software and services in the world. The launch of AvantGo for BlackBerry further demonstrates the company's commitment to the Unwired Enterprise.
About Sybase 365
Sybase 365 is a new subsidiary of Sybase, Inc., following the acquisition of Mobile 365. Sybase 365 leads the world in the global delivery and settlement of mobile messaging interoperability, and the management and distribution of mobile content. Processing more than six billion messages per month, Sybase 365 reaches more than 700 mobile operators around the world. http://www.sybase.com/365/
About AvantGo
AvantGo is a free mobile service from Sybase 365 that delivers rich, personalized mobile Web sites to smartphones and PDAs. Today, hundreds of major brands, including BMW, CNET, HP, Jeep, Microsoft, The New York Times, Reuters, and Rolling Stone leverage AvantGo to target a highly desirable demographic of millions of registered users. AvantGo offers the convenience of anywhere, anytime access, seamlessly supporting both wireless and "sync and go" connectivity.
NOTE: Sybase, Sybase 365 and AvantGo are trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no liability and makes no representation, warranty or guarantee in relation to third party products or services.
CONTACT: Carmel Coscia of Sybase 365, +33 6 87 21 71 77, or carmel.coscia@sybase.com; or Lisa Kennedy of Citigate Cunningham, +1-415-618-8726, or lkennedy@citigatecunningham.com, for Sybase 365
Web site: http://www.sybase.com/
