SRC Coincides Availability of Latest ESRI Geodemographic Industry Data With Portfolio Version 6.0 Introduction
2005 ESRI Data Module With 2010 Projections Including Over 700 New Variables Now Available for More Accurate and Up-to-Date Market Research and Analysis
ORANGE, Calif., Sept. 14 -- SRC LLC, a leading systems integrator for enterprise-level business intelligence solutions, announced today it is now delivering to licensed Portfolio(TM) customers the latest ESRI geodemographics data for 2005 with Five-Year projections through 2010. The data, timed for release with the introduction of SRC's Portfolio Version 6.0 business intelligence platform, gives marketing and business executives a more accurate and up-to-date integrated business solution with greater flexibility in reporting options.
SRC is one of the industry's preeminent business intelligence solutions providers for B2B and B2C business applications. Completely, geography, country, and data independent -- Portfolio, as a platform, uses the latest and most advanced proprietary and industry standard technologies to serve as the foundation for a suite of SRC tools designed to analyze quickly and easily business dynamics and market opportunities. As a result, power users and business executives alike are able to gain real-time business intelligence to aid in their successful planning and execution of business initiatives.
"SRC continues to lead the industry in the most advanced, integrated business intelligence solutions," said Olivia Diane-Adams, SRC Co-founder. "We are constantly evaluating our customer needs. Consequently, our solutions are continuously being enhanced with new ones constantly under development to help corporations find greater competitive and business success."
The geodemographics data is the most up-to-date data module available from ESRI Business Information Systems. Compiled from multiple sources, the data module captures the full spectrum of subtleties and vibrancies throughout the U.S. to provide researchers complete access to 2005 demographic statistics with Five-Year projections for 2010. The built-in ESRI Community(TM) Tapestry(TM) segmentation capabilities provide custom defined analysis with an assortment of 65 pre-defined clusters categorizing neighborhoods by their socioeconomic and demographic composition. Researchers are able to easily study and broadly analyze standard or user-defined geographic areas or specific customer address or site locations based on 12 distinct LifeMode or 11 Urbanization groups. Additionally, each group offers deeper analysis based on a variety of population attributes.
The Portfolio Version 6.0 business intelligence platform includes a number of significant improvements to its reporting capabilities through the platform's reporting engine, Portfolio Composer(TM). The reporting engine directly outputs a variety of additional formats, including .pdf, .rtf, .htm, and .pcxml. Inserting charts, filtering, sorting and report formatting is now a snap via the platform's integrated and easy to use reporting interface. In addition, Portfolio Composer has enhanced the platform's geographic comparison reports by enabling multiple columnar statistics such as counts, percentages and indexes with no limit on the number of compared geographies. Portfolio Composer is accessible through SRC's suite of tools, including; Allocate, Solocast, Geonetx, Streetware, and PinPoint. For more information on the enhancements made to Portfolio Version 6.0, please see the accompanying release issued today on its introduction, or visit the SRC Web site at www.extendthereach.com.
About SRC
SRC LLC, based in Orange, Calif., is a leading provider of web-based, integrated business intelligence solutions that maximize the combination of proprietary SRC technology and independent in-house or third party data. With its online subscription services such as DemographicsNow.com, and proprietary data allocation and profiling tools, the company enables Fortune 500 clients to leverage comprehensive demographic and geographic information about customers and markets into optimized geography-based sales, marketing and strategic planning processes. For more information, contact SRC at (714) 516-2400 or visit www.extendthereach.com.
CONTACT: Daniel McKean of FutureWorks Southern California, +1-949-709-5106, or fax, +1-949-203-2185, daniel@future-works.com, for SRC LLC; or Olivia Duane Adams of SRC LLC, +1-714-516-2400, lduane@extendthereach.com
