Sprout Introduces Sprout Builder


Innovative Web service allows anyone to quickly and easily build sophisticated multimedia Web content

PALM DESERT, Calif., Jan. 31 -- At the DEMO '08 conference, Sprout unveiled Sprout Builder, an authoring platform that allows anyone to quickly and easily build "Living Content" -- widgets, mashups, mini-sites, and other forms of interactive and distributable web content.

Users create content ("sprouts") by dragging and dropping rich media such as video, audio, images, text, shapes, and interactive services such as chat (Meebo), phone (Ribbit), fundraising (ChipIn), surveys (PollDaddy), and more. The resulting Flash file can be embedded onto any Web site, blog, or social networking profile or published via widget platforms such as Gigya, Clearspring and SpringWidgets.

The Sprout team demonstrated the power of its Sprout Builder onstage at DEMO '08, building a sprout live and in less than five minutes for the band Ben Harper and the Innocent Criminals. The sprout, which included video, a jukebox, calendar, and RSS feed, will be embedded on the band's Web site (http://benharper.net/) and MySpace profile, where it can be copied and shared by their fans, allowing the band to reach new audiences and keep their fans constantly updated with the latest news, tour dates, song releases, and more.

"Sprout is bringing sophisticated content creation to the masses," says Chris Shipley, executive producer of the DEMO conferences. "Not only have they made Flash development simple and easy, but they also are integrating their authoring platform with leading Web content and distribution services in a very powerful way."

"We're rapidly expanding our content and distribution partner offerings and constantly adding templates and wizards to make Sprout Builder both more powerful and easy to use," says Sprout CEO Carnet Williams. "Our vision is to redefine the way social media and even the Web itself is built by creating an authoring platform that anyone can use for any purpose. In fact, we've built a good chunk of our Web site using Sprout."

Sprout is a free service and is currently in beta testing. Those interested in learning more or becoming a beta user should visit http://www.sproutbuilder.com/.

About Sprout

Headquartered in Honolulu, Hawaii, Sprout is the premier authoring platform for quickly and easily building Living Content(TM). For more information, visit http://www.sproutbuilder.com/.

About DEMO

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products, and technologies. For more information, visit http://www.demo.com/.

CONTACT:
Todd Kurie
VP of Marketing and Business Development
+1(415) 425-5944
todd@sproutbuilder.com
http://www.sproutbuilder.com/

Source: Sprout

Web site: http://www.sproutbuilder.com/
http://www.demo.com/

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