Software utilizes downstream data to manage supply chain.
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Press Release Summary:
Enabling management of retail supply chain from shelf to supplier, TrueDemand v2.0 offers exception-driven workflows to predict and prevent store level out-of-stock issues. Forecasting and replenishment solution utilizes demand signal and inventory movement information including POS, RFID, and retailer collaboration data to provide on-demand out-of-stock root-cause analysis along with profitability-driven actionable tasks to help improve shelf availability.
Original Press Release:
TrueDemand 2.0 Enables Management of Retail Supply Chain from Shelf Back to Supplier
Replenishment Solution Allows Retail Suppliers to Prevent Out-of-Stocks, Increase Market Share, Connect Directly with Consumers
LOS GATOS, Calif., Oct. 17 - TrueDemand Software, Inc., a pioneer in the development of consumer-driven supply chain applications, today announced the release of TrueDemand 2.0, the industry's most innovative suite of execution-based forecasting and replenishment solutions. TrueDemand 2.0 is the first solution that enables consumer goods companies to utilize all downstream data to manage the entire supply chain -- from the consumer facing shelf back to the retail supplier. TrueDemand 2.0 introduces exception-driven workflows that enable members of the customer account teams to predict and prevent store level product availability issues, providing them with actionable tasks to improve shelf availability and increase revenues at retail locations.
TrueDemand 2.0 utilizes demand signal and inventory movement information, including point-of sale (POS), RFID and retailer collaboration data. It provides on-demand, out-of-stock (OOS) root-cause analysis coupled with profitability-driven actionable tasks, ultimately giving retail suppliers the ability to increase shelf availability and increase market share. In addition to supporting the ability to manage regular turn items and promotional items, TrueDemand 2.0 workflows enable customers to manage the introduction of new products and transition old products from the retail channel.
"TrueDemand 2.0 leverages the industry's most sophisticated analysis of real time sales and product movement information including EPC and RFID data, helping retail suppliers improve revenues," said Eric Peters, CEO of TrueDemand. "As a result, our application enables retail suppliers to increase market share and become better trading partners to the world's largest retailers. Often, consumer loyalty goes only as far as what's on the store shelf, and if an item is not there when the customer wants it, both the manufacturer and retailer lose."
TrueDemand helps manufacturers build brand loyalty by ensuring product availability. Retailers, in turn, benefit from improved customer satisfaction and retention at the lowest inventory level. The net results for the retail suppliers are increased sales and market share and improved standing with retail partners.
For the first time, a consumer goods company can now determine the true consumer demand of its products with TrueDemand 2.0. The forecasting and replenishment solution takes into account both demand information and product availability information, utilizing point of sale and store inventory data along with complete EPC analytics including read rate, dwell time and store activities. With the addition of exception-based workflows, TrueDemand 2.0 helps consumer goods companies identify specific problems areas and root causes throughout the supply chain. Beyond simply reporting the problems, TrueDemand 2.0 responds with profitability-driven, actionable tasks to prevent future out-of-stock. Retail suppliers will also benefit from more accurate short-term retailer order forecasts, improved service levels and reduced inventory.
"Traditionally, manufacturers have used cost savings and improved efficiency as the primary benchmarks to determine the effectiveness of supply chain technology," said Steve Banker, Director, Supply Chain Management at ARC. "However, as solutions become increasingly sophisticated in their ability to analyze event data, manufacturers can achieve a broader set of benefits resulting in increased sales and market share. Vendors like TrueDemand that recognize that potential are in a great position to make a lasting impact on their customers."
In addition, TrueDemand 2.0 is SAP NetWeaver certified and provides out-of-the-box integration with mySAP ERP and SAP Advanced Planning & Optimization (APO), reflecting TrueDemand's continued commitment to providing SAP integration for all of its products. This will provide consumer goods companies lower total cost of ownership and rapid time to value.
About TrueDemand (http://www.tdemand.com/)
TrueDemand Software is a pioneer in the development of integrated sales and supply chain solutions for retailers and suppliers. TrueDemand solutions take a single view of the supply chain from the retail shelf back to the manufacturer's distribution center and integrate that view with the sales and customer replenishment capabilities of an organization to drive sales growth. TrueDemand's solutions are the first of their kind built from the ground up to take advantage of the new demand and visibility signals and make that information actionable. By integrating planning and execution technologies together with predictive science, customers can not only better anticipate potential problems in the supply chain, but they can proactively and automatically remedy supply chain problems before they occur. TrueDemand customers include some of the world's leading manufacturers. TrueDemand has offices in Los Gatos, California and Pune, India. Visit www.tdemand.com/ for more information.
Source: TrueDemand Software, Inc.
