Software targets marketing operations.
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Press Release Summary:
Aprimo Marketing(TM) v7.0 Web-based software provides GUI and developer's toolkit to meet needs of marketing organizations. Configurable business rules define multi-level review/approval processes for committed funds and invoices, while financial management module provides controls and processes needed to comply with regulatory requirements as well as audit trail of financial reviews and sign-offs. Other features include workflow management and digital asset management integration.
Original Press Release:
Aprimo, Incorporated Announces Release of Aprimo Marketing(TM) 7.0
Industry-Leading EMM Solution Provider Launches the Web's Next-Generation Graphical User Interface and Advanced Developer's Toolkit to Meet Increasingly Complex Marketing Needs
INDIANAPOLIS, Feb. 22 -- Aprimo, Incorporated, a global leader in Enterprise Marketing Management (EMM), today announced the release of Aprimo Marketing(TM) 7.0, a suite of Web-based software products that automate, streamline and improve the way marketing organizations operate.
The new product release introduces breakthrough technology for enterprise applications and industry-leading functionality in marketing financial management, marketing production management and marketing planning. These additions and enhancements combine to offer greater ease-of-use and full control of the user interface, as well as additional features to improve financial controls, advanced workflow management and best practices compliance.
"Our customers are facing intense challenges in managing the business of marketing and are seeking breakthrough advances in collaborating with their internal and external marketing teams," said Rob McLaughlin, executive vice president of Aprimo. "Enhancements in 7.0 are a direct response to the growing need for greater marketing productivity, accountability and control as organizations seek greater ROI from their marketing spend."
Aprimo Marketing 7.0 will enhance ease-of-use and flexibility through its new user interface and the introduction of Aprimo Tools. Combining a familiar graphical user environment with an ultra-thin HTML client interface, Aprimo Marketing 7.0 offers a full multi-windowing system in a single browser. Aprimo Tools is a set of advanced modules that leverage the component architecture with an integrated, fully XML-based toolkit. This provides a customer's technical team with full control to tailor the end user experience without additional programming needs.
"There has been tremendous growth in demand over the past year for Marketing Resource Management applications," commented Kimberly Collins, Ph.D, research director, Gartner Inc. "This trend will continue well into 2005. Vendors who continue to increase the depth and breadth of their MRM solutions and focus on application flexibility and user-friendliness will make themselves more attractive to marketing users looking for a holistic MRM suite."
Aprimo Marketing 7.0 continues to address the complex marketing needs of its rapidly growing customer base with significant enhancements to its Marketing Resource Management (MRM) applications.
-- Financial Management -- New robust features provide marketers the controls and processes needed to comply with regulatory requirements, such as Sarbanes-Oxley. Specifically:
-- formal grants of authority and authorization trees
-- configurable business rules define multi-level review/approval processes for committed funds and invoices
-- complete audit trail of all financial reviews and sign-offs
-- Production Management -- New capabilities provide superior workflow management to marketing operations and integration of digital asset management products acquired in 2004. Specifically:
-- formal stages and gates allow advanced workflow management to fully model complex marketing programs such as product launches and other multi-phase programs
-- enhanced business rules expand current role-based reviews to include ad-hoc review assignments and reassignments
-- complete marketing digital asset integration, including the incorporation of the intelligent asset (i-Asset) management products from the 2004 acquisition of Then, Ltd.
-- Marketing Planning -- Enhancement of marketing planning capabilities. Specifically:
-- configurable business rules automatically generate marketing project jackets, standardizing creative review processes, task templates, vendor management and associated digital assets to comply with internal process improvement initiatives, such as Six Sigma
-- activity version control allows marketers to create and maintain multiple versions of marketing plan activities for side-by-side comparison and best practices discovery
"Our customers are consistently working to stay ahead of the complex and changing demands of the marketing industry," explained McLaughlin. "Aprimo Marketing 7.0 provides them with the innovative tools needed to maintain a competitive edge."
About Aprimo
Aprimo, Incorporated develops and markets software and consulting services, which help marketers manage the business processes of marketing. Aprimo Marketing is a suite of Web-based software products designed to enhance and work seamlessly with existing ERP and CRM systems. Aprimo's products enable marketing teams to achieve excellence in execution, gain managerial visibility across the global marketing organization and create more demand for products and services. Aprimo is delivering value to many industry-leading companies, including Bank of America, Alticor, Delta Faucet, Ernst & Young, Merrill Lynch and Pfizer. Aprimo is headquartered in Indianapolis, and has offices throughout North America and in London.
Visit www.aprimo.com/ for more information.
CONTACT: Adrienne McGarr for Aprimo, Incorporated, +1-312-329-3907, mcgarra@ruderfinn.com, or Richard Cunningham of Aprimo, Incorporated, +1-317-803-4348, richard.cunningham@aprimo.com
