Software speeds adoption of multimedia services.
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Press Release Summary:
ControlSwitch-USC(TM) brings SOA approach to service delivery, which accelerates adoption of multimedia applications that combine voice, messaging, and web content, without disruption to service delivery. It features Service Broker/SCIM to facilitate service customization and simplifies back office integration by decoupling service resources from underlying network. With integrated protocol mediation and SIP profiling, product supports 3GPP IMS, TISPAN, and MSF standards.
Original Press Release:
Veraz IMS Solution Speeds the Adoption of High-Margin Multimedia Services
Release enables application resources to be shared by multiple operators
SAN JOSE, CA -- May 15, 2007 -- Veraz Networks, Inc. (NASDAQ: VRAZ), a leading global provider of IP softswitch and media gateway solutions, today announced that the latest release of its IMS solution enables application resources to be shared by multiple operators. The ControlSwitch-USC(TM), a modular IMS core and service platform, brings a Service Oriented Architecture (SOA) approach to service delivery. This speeds the adoption of innovative multimedia applications that can combine voice, messaging, web content and presence, without disruption to existing service delivery.
Operators can mix and match innovative services from other operators in combination with their own services. These customized service bundles can be delivered to their direct customers or to other operators via white-label partitions. This opens up new opportunities for multi-operator business arrangements and business models.
The ControlSwitch-USC leverages advanced Service Broker/ SCIM (Service Capabilities Interaction Manager) to expand service options, facilitate service customization, and simplify back office integration, by decoupling service resources from the underlying network. Integrated SCIM management enables speedier trials, deployments and user adoption by simplifying service provisioning, activation, billing, and reporting across various service platforms.
The advanced Service Broker / SCIM also enables operators to leverage both traditional PSTN-based and new IP/IMS-based service platforms as they migrate their existing voice networks to an IMS network and services architecture. Preserving legacy service infrastructure enables a more viable migration for operators than 'rip and replace'.
"Veraz is delivering on the promises of IMS," said Doug Sabella, CEO of Veraz. "By enabling operators to deliver services in new and creative ways, Veraz is expanding the commercial model of these operators though new business opportunities, new revenue sources and reduced operational expenditures."
ControlSwitch-USC includes integrated protocol mediation and SIP profiling techniques in order to support multiple generations of devices and standards even as they continue to evolve. These mediation techniques expand customer reach via a broad mix of traditional narrowband and broadband access platforms as well as newer generations of wireless networks such as WiMAX and mobile broadband.
The ControlSwitch-USC is consistent with 3GPP IMS, TISPAN and MSF standards yet offers the flexibility of supporting multiple generations of application, network, and device specifications that may be deployed across the service provider's and service provider partner's networks. The included Service Broker connects to Veraz or third-party session controllers and application servers via various levels of IMS SIP compliant including SIP-ISC interface as specified by 3GPP IMS release 7 and leverages ControlSwitch elements for traditional SS7 service platform interfaces.
Service Oriented Architectures (SOA) is an industry term in the IT (Information Technology) world that is now being adopted by the Telecom industry. It is an architecture that relies on service-orientation as its fundamental design principle. Service-orientation describes an architecture that uses loosely coupled services to support the requirements of business processes and users. Veraz uses its Service Broker/SCIM functionality within its IMS solution to enable such a Service Oriented Architecture.
About Veraz Networks, Inc. (NASDAQ: VRAZ)
Veraz (veraznetworks.com) is a leading global provider of IP softswitches, media gateways and digital compression products that enable voice, video and other multimedia services. Wireline, broadband and wireless service providers in over 50 countries have deployed Veraz's IP product suite to transport, convert and manage voice and multimedia traffic over both legacy and IP networks. Veraz products allow service providers to quickly and efficiently migrate from traditional voice networks to all-IP, fixed-mobile and multimedia networks consistent with emerging IMS standards.
