Software simplifies access to personalized content.
Press Release Summary:
Part of Adaptive Mobility suite, Openwave® Mobile Widget enables mobile widgets to be integrated directly into mobile device's idle screen and run on diverse mobile platforms. AJAX-based solution offers optional, customizable components that facilitate access to Internet-based services such as search, sports, stocks, weather, RSS reader, quick launch bar, widget manager, and theme manager. It also features Openwave Mobile AJAX SDK that includes tools to create/develop widgets.
Original Press Release:
Openwave Mobile Widget Solution to Drive Increased Personalization and Service Adoption
CTIA Wireless 2007, ORLANDO, Fla., March 27 /- Openwave Systems Inc. (NASDAQ:OPWV), the leading provider of software products and services for the communications industry, today announced the Openwave® Mobile Widget solution, designed to simplify access to and discovery of highly personalized content. The AJAX-based solution, based on the Openwave® MIDAS application development environment, enables compelling and highly relevant mobile widgets to be integrated directly into the mobile device's idle screen and run on diverse mobile platforms.
"In the PC world, widgets have already gained notoriety with content providers and consumers alike as a simple, easy way to access information. The opportunity is now extending the benefit of these lightweight applications into the mobile market and leveraging their presence on the mobile phone idle screen as a way to drive increased service adoption," said Peter Galvin, senior vice president of products and marketing, Openwave. "Today, most applications are buried deep within a catalog of services. At Openwave, our mobile widget solution -- combined with recently announced solutions like Openwave® MediaCast -- is designed to break down the current barriers to service adoption with an intuitive user experience that pushes relevant content and allows users to customize their experience."
The Openwave Mobile Widget solution includes optional, customizable components which facilitate access to Internet-based services, including: search, sports, stocks, weather, RSS reader, quick launch bar, widget manager and theme manager. Each component can be integrated with the device's idle screen and can be "pushed" or "pulled" onto devices by either the mobile operator or the consumer. The simple nature of widget creation enables operators and content developers to react quickly to market trends and evaluate new widget-based services with minimal investment. The solution also includes the Openwave Mobile AJAX Software Developer Kit (SDK), which includes tools to rapidly create and easily develop widgets.
The Openwave Mobile Widget solution is optimized for use with Openwave MediaCast, a second-generation content delivery and merchandising system for mobile operators that is designed to enable easy access to and discovery of highly personalized content as well as the Openwave® Personalization and Profiling System (OPPS), which can serve as the foundation to deliver personalized applications and services to individual consumers.
Openwave Mobile Widgets is part of Openwave's Adaptive Mobility suite, which enables operators to deliver personalized, easy-to-use, and revenue- generating services for content and communications across all networks and devices. This suite of solutions is supported by Openwave's carrier-scale infrastructure and delivers the ability to transform the total mobile and wireline Internet experience.
About Openwave
Openwave Systems Inc. is the leading independent provider of software solutions that ignite mobility for the communications and media industries. Openwave empowers its customers to rapidly transform their business by sparking new revenue streams and market opportunities, building loyal subscriber communities and reducing operational costs. Openwave's broad range of IP-based handset-to-network solutions enable the rapid launch of information, communication and entertainment services across networks and devices and include handset software, content delivery, adaptive messaging, location, music and video services. Openwave is a global company headquartered in Redwood City, California. For more information please visit www.openwave.com.
For further information:
Openwave Systems Inc.
Vikki Herrera
Public Relations
Vikki.Herrera@openwave.com
Tel: 650-480-6753
FCMN Contact: Trisha.Mirel@openwave.com
Source: Openwave Systems Inc.
Web site: www.openwave.com/
