Software Service minimizes risks of migrating CRM data.

Press Release Summary:



Data Catapult(TM) for AppExchange enables secure migration from 200+ CRM data sources and formats and leverages processes to map, transform, enrich, de-duplicate, profile, cleanse, and load data into salesforce.com application. With software, users can manage and share all company information on-demand as well as add any number of on-demand applications to existing Salesforce deployments. All data fields are accurately imported.



Original Press Release:



Pervasive Software Launches Data Migration Service for Salesforce.com's AppExchange



New Pervasive Software Service Provides Fast, Accurate and Secure Migration from Virtually Any CRM Data Source or Format to Eliminate Complexity and Risk

SAN FRANCISCO, Jan. 17 / -- Pervasive Software(R) Inc. (NASDAQ:PVSW), a global value leader in data infrastructure software, and salesforce.com (NYSE:CRM), the market and technology leader in on-demand customer relationship management (CRM), today announced the release of Data Catapult(TM) for AppExchange, a comprehensive data migration service via salesforce.com's AppExchange. Pervasive's Data Catapult is immediately available at appexchange.com/, in conjunction with the Salesforce Winter '06 release. Data Catapult provides fast, accurate and secure migration from virtually any CRM data source or format. The new service also handles data from all the major databases including Oracle, Microsoft SQL Server, and IBM DB2 as well as hard-to-reach data -- from custom applications, legacy file formats, and others -- that is often 'lost' when a new CRM system is implemented.

With AppExchange, salesforce.com customers now have access to new applications that bring the benefits of salesforce.com to an entire business, letting them manage and share all of their company information on-demand. Using AppExchange, companies can easily add any number of new on-demand applications to their existing Salesforce deployments, extending their success and making the full power and creativity of the salesforce.com customer, partner and developer community available with just a click.

"As the momentum for on-demand solutions continues to grow, salesforce.com customers are looking for a complete service that makes data migration fast and easy," said Adam Gross, director, product marketing, salesforce.com. "This migration-as-a-service solution eliminates a common bottleneck for many salesforce.com prospects and customers."

"As a trusted provider of integration software for hundreds of salesforce.com customers, we recognized that for many companies, data migration is a time-consuming barrier to effective CRM adoption. They don't want to buy, load, learn, and deploy migration tools - they need a solution that takes care of the complexities and reduces the risk of losing valuable accumulated data," said Chip Harmon, general manager, Integration Division for Pervasive Software. "By providing Data Catapult through salesforce.com's AppExchange, we are able to provide more than 20 years of integration and migration expertise in a single, easy-to-use service."

Data Catapult for AppExchange offers a large variety of options to migrate data from CRM systems to salesforce.com. The service includes the ability to handle more than 200 data sources and formats, and leverages proven processes to map, transform, enrich, de-duplicate, profile, cleanse, and load data into the salesforce.com application. Data Catapult minimizes the time and the risks associated with migrating CRM data. Data fields are accurately imported, including accounts, notes, contacts, opportunities, activity histories, account histories, To Dos, appointments, and other key data. With this service, users do not need to purchase software or deal with the complexities of data mapping, validation, transformations or de-duping.

Multiple options are offered, starting with standard migrations from ACT!, GoldMine (dBase), Excel and Access through to more complex migrations that handle data from systems such as SalesLogix, Microsoft CRM, Onyx, SAP, legacy file formats, and custom-built systems, along with optional services such as migration from multiple sources, aggregation, appending data, and data cleansing.

"From a technology standpoint, there are two things that make Pervasive stand out. First, this is a comprehensive migration service; your data is delivered already loaded into Salesforce," said Mike Hoskins, chief technology officer at Pervasive. "Second, the migration service model mitigates the need to buy and manage migration software. For nearly any kind of CRM system, no matter what format the data is in, Data Catapult can get it into Salesforce."

Data Catapult for AppExchange is one of more than 150 application listings created by salesforce.com, its customers and partners that are now available on the salesforce.com AppExchange, the world's first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. Launched today, AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into any salesforce.com account. AppExchange can be found at http://salesforce.com/appexchange.

Combining deep knowledge and 20 years of data management expertise, the Pervasive Metamorphosis initiative enables ISVs, ASPs and systems integrators to provide solutions to the toughest integration challenges. These programs help them focus on creating value by leveraging their own core competencies and domain expertise in business applications, while leaving the data management, migration and integration challenges to Pervasive. The foundation of these partner services is a flexible business model for partners to OEM, resell, or co-market Pervasive technology for a comprehensive customer solution with low total cost of ownership. For more information, visit http://pervasive.com/solutions/isv.

About Pervasive Software

Pervasive Software (NASDAQ:PVSW) provides data infrastructure software that helps companies unleash the value of their data investments. For more than two decades, Pervasive has delivered an enduring value proposition and the best combination of performance, reliability, functionality, and connectivity. Today Pervasive is leading its chosen markets by defining and accelerating the inevitable transition from high cost to high value. Pervasive's value is proven by the size, diversity, and loyalty of its customer base, partners, and channels. Tens of thousands of customers in virtually every industry, in more than 150 countries around the world, rely on Pervasive to manage, integrate, analyze, and secure their critical data. For additional information, go to http://www.pervasive.com/.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange, salesforce.com's on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at appexchange.com/. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting, and best practices offerings.

As of October 31, 2005, salesforce.com manages customer information for approximately 18,700 customers and approximately 351,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit www.salesforce.com/, or call 1-800-NO-SOFTWARE.

All Pervasive brand and product names are trademarks or registered trademarks of Pervasive Software Inc. in the United States and other countries. Salesforce.com is a registered trademark of, and AppExchange and Successforce are trademarks of salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

Contact:
Jeff Johnson
Pervasive Software
512.231.6562
jeff.johnson@pervasive.com

Jane Hynes
Salesforce.com Public Relations
jhynes@salesforce.com
415-901-5079

Web site: http://www.pervasive.com/
http://appexchange.com/
http://salesforce.com/appexchange
http://pervasive.com/solutions/isv

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