Software/Service helps manage sales and marketing campaigns.
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Press Release Summary:
Built on .NET v2.0 with SQL database, Fuse(TM) provides data integration and produces direct mail, web landing pages, and email content. Distributed sales forces, resellers, and enterprise agents can securely access branded collateral and create and order personalized communications. Features include uploaded data and creative assets, layout tool, data engine, integrated address verification, automatable list creation, and configurable options for message and order approval.
Original Press Release:
L2 Launches New Platform for Fuse(TM) Delivering Completely Integrated, Multi-Channel, Custom Communications
Hosted Software Drives ROI for Integrated Sales and Marketing Campaigns, Ensuring Faster Results, On-Demand Reports, and Consistent Messaging
PALO ALTO, Calif., Oct. 10 / - L2, Inc., a technology platform for 1:1 personalized, multichannel, communication integrating digital media and print formats, today announced its newest version of Fuse(TM). A premiere solution for sales and marketing campaign management, the new update is built on .NET 2.0 with SQL database. Now enterprise customers can achieve the highest level of custom communications. Because the Fuse platform can provide data integration and produce direct mail, web landing pages, and email content, campaign success can finally be accurately measured.
Fuse dramatically increases the success of marketing campaigns by providing the next generation of campaign integration, personalization, control, and measurement. Since Fuse is an on-demand web-service, distributed sales forces, resellers and enterprise agents can securely access branded collateral and create and order personalized communications. By centralizing the management of brand assets, marketing teams can control branding and messaging integrity throughout the enterprise and facilitate local implementation.
"Businesses have an increasing need to send personalized communications. Multi-channel, scheduled delivery of highly targeted communications is the solution. Fuse delivers any message, any time, to achieve a level of customer interaction never before possible," said Wrich Printz, president and CEO of L2. "Using the Fuse creative process, project managers upload art into Fuse and business logic drives the personalization. The design and message templates support business rules to control message consistency across the enterprises, a valuable control for companies a distributed marketing and sales force. Fuse offers control for multichannel campaigns, faster results and better ROI, the capability and efficiency are unparalleled in the industry."
Fuse also allows the enterprise to generate campaigns via user initiation or automate the process through data driven APIs and is compatible with most major word processing and desktop publishing systems. The data returned from campaign respondents is compatible with CRM systems from Siebel and Oracle.
Key Features
o easily uploaded data and creative assets
o richly featured layout tool
o robust data engine
o reusability of all message components
o integrated address verification
o automatable list creation
o configurable options for message and order approval
o integrated, personalized web publication tool updating in real-time
o customizable with logos, fonts and colors
o fully configurable billing and payment system
o multi-site support - all fully hosted.
From a users perspective, the Web-based UI, test and proof templates, flexible reordering system, reusable data and simplified campaign scheduling, automated approval system and easy re-ordering, combine to decrease time, decrease cost and improve response success. From an administrative view, no installation, configurable billing, web-based administration, full API, flexible reporting engine and audit trail, mean decreased cost, efficient administration and secure, reliable information.
Advances in Fuse include the architecture platform on MS .NET 2.0, and database software to MS SQL Server 2005. These result in high-speed performance, stability and a capacity for up to two gigabytes of data in a single data field. These upgrades combined with FuseScript support in FuseUnite HTML, custom reporting via FuseScript and the addition of the expression engine wizard, allow thumbnail view/editing support for layouts. New job cover sheets with weight per-piece, mail and shipping class, special instructions and presort flag, and the ability to select multiples of the same insert during order submission, make Fuse unsurpassed in meeting the needs of the enterprise.
Pricing and Availability
The newest version of Fuse(TM) is available immediately. Sold on a subscription basis, enterprise license for a single application setup is $20,000, with a $5,000 monthly service fee. Fuse pricing scales for the number of applications configured, with point breaks by volume. For a demonstration and to find out more about how to launch your future marketing campaigns, contact L2 at sales@l2soft.com, or visit www.l2soft.com.
About L2, Inc.
L2 is the provider of Fuse(TM), a next generation campaign management solution for highly personalized marketing campaigns and collateral. Fuse increases the success rate of marketing campaigns by leveraging personalized client data and integrating campaign delivery through print, email, and web.
L2 serves Fortune 1000 customers in healthcare, banking and financial services, insurance, government and travel and leisure. Fuse customers include Intel, HP, Hyperion, Kaiser Permanente, United States Postal Service, Target, Harris Private Bank, Virgin Mobile, and AutoDesk.
L2 has been serving customers since 2001, and is headquartered in Palo Alto, California.
For more information, please visit www.l2soft.com or call (650) 944-8571.
Source: L2, Inc.
CONTACT:
Brittany Matthews,
Marcom Manager of L2,
+1-650-944-8571,
bmatthews@L2soft.com
Web site: www.l2soft.com/
