Software provides real-time asset management.

Press Release Summary:



Web-based Asset Information Manager Plus(TM) (AIM+) delivers integrated and seamless view of asset utilization and cost of ownership. Utilizing Microsoft's .NET architecture, AIM+ proactively collects and aggregates data from existing disparate back office sources, and from on-asset telemetry via wireless data loggers, to provide immediate knowledge of all equipment assets. It allows managers to optimize non-core assets by providing 360° view of mobile or remote equipment.



Original Press Release:



IronRhino Announces Availability of AIM+(tm) for Real-Time Enterprise Asset Management



Solution Provides First Knowledge-Based Insight Into Capital-Intensive Assets

AUSTIN, Texas - February 10, 2003 - IronRhino, a pioneer in providing asset management software, hardware and services for businesses with capital-intensive fleets and equipment, today announced the availability of Asset Information Manager Plus(tm) (AIM+), a Web-based solution that delivers an integrated and seamless view of asset utilization and cost of ownership. The company is also announcing today its debut as an operation of Dana Corporation. The company's new Web site (ironrhino.com) is also live as of today.

Utilizing Microsoft's .NET architecture, IronRhino's AIM+ proactively collects and aggregates data from existing disparate back office sources, and from on-asset telemetry via wireless data loggers, to provide immediate knowledge of all equipment assets. The solution enables improved utilization and minimizes the total cost of equipment ownership. The software provides an easy-to-use and cost-effective way for managers to optimize their non-core assets by providing a 360-degree view of mobile or remote equipment. By capturing the true historic cost of ownership along with usage information from day-to-day operations, IronRhino's solutions identify areas of immediate savings and provide quick ROI opportunities.

As both the complexity of managing multiple types of capital-intensive assets, and the pressure to control operational costs of those assets increases, IronRhino's solution becomes more important. Adopting an easy-to-use, inexpensive asset management solution can eliminate millions of dollars of asset costs and add those millions of dollars of savings to the bottom line.

The IronRhino solution was originally developed within Dana Commercial Credit, a subsidiary of Dana Corporation, in 1996. It was designed as a portfolio tracking application for maximizing the residual value of leased equipment. As the software evolved and became more focused on the material handling market, management took notice of the value the application was providing and suggested that it be put on line and offered to other companies outside Dana. The software has since been used by over a dozen large companies and AIM+ is the fourth generation.

"Our solution fills the gap between supply chain and MRO," said Cal Axtell, president of IronRhino. "We bring together information that is contained in various silos within and outside the organization to provide management with the ability to make knowledge-based decisions. Many of our customers have seen remarkable results almost immediately. We're excited to be able to deliver those kinds of results."

Product Features
o Flexible, user-defined hierarchies of information
o Template-driven, user-defined attributes
o Scalable
o Fully Web-based
o Powerful and flexible reporting
o Microsoft .NET(r) - based open architecture
o Icon-driven and graphically intuitive
o Data distribution via multiple formats (XML, tab-delimited and HTML)
o Wireless data loggers using two-way interactive paging technology

About IronRhino
Since 1999, IronRhino Development has been focused on solving customer problems with capital-intensive assets. IronRhino understands the business needs of industries using mobile powered equipment, and its solutions provide real-time, knowledge-based insight that help managers improve utilization and minimize the total cost of equipment ownership. IronRhino is an operation of Dana Corporation, a $10 billion manufacturer in the global automotive, commercial and off-highway markets. (NYSE: DCN).

About Dana
Dana Corporation is a global leader in the design, engineering, and manufacture of value-added products and systems for automotive, commercial, and off-highway vehicle manufacturers and their related aftermarkets. The company employs more than 60,000 people worldwide. Founded in 1904 and based in Toledo, Ohio, Dana operates hundreds of technology, manufacturing, and customer service facilities in 34 countries. The company reported sales of $10.3 billion in 2001.repair and maintenance services to its customers. The company is a leading competitor in each geographic market it reaches

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