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Software provides product lifecycle decision support.

Press Release Summary:



Centric Innovation v5.0 offers portfolio management and campaign management capabilities. Portfolio Management helps executives to optimize product decisions by monitoring changes to business and technical information. Program Management provides view of progress made against requirements and helps resolve conflicts. Collaborative Product Development facilitates interaction between specialists across enterprise in evaluating product scenarios.



Original Press Release:


Centric Software Advances PLM Innovation Management with Centric Innovation 5.0


Application Suite Accelerates Innovation Through Executive Decision Support and Campaign Management

SAN JOSE, Calif.-Dec. 16, 2003 - Centric Software, Inc., the leading provider of PLM Innovation Management solutions for the extended enterprise, today announced the latest release of its flagship application suite, Centric Innovation, providing executive portfolio management and campaign management capabilities. Centric Innovation 5.0 features advanced solutions in three key areas - Executive Portfolio Management, Program Management, and Collaborative Product Development. All information is presented in context through Centric's unique digital war room, the Innovation Center, ensuring all team members have an integrated view of the program's goals and performance against objectives.

"The current infrastructure of most manufacturers prevents decision makers from leveraging and transforming valuable breakthrough ideas and knowledge that already exist within their own reservoir of product intellectual property," said David Burdick, president, Collaborative Visions. "Centric Software's revolutionary PLM Innovation Management application provides product executives online visibility and decision support for go-to-market goals by leveraging distributed product content, while multidisciplinary teams are empowered to explore and validate multiple product possibilities. It's a must-have solution for companies truly seeking breakthrough product innovation."

Portfolio Management empowers executives to optimize product decisions through continuously monitoring changes to business and technical information across multiple programs. Program Management provides visibility into progress against go-to-market requirements and the ability to resolve conflicts. Collaborative Product Development facilitates interaction between domain specialists across the extended enterprise in evaluating various product scenarios.

"A key business driver for Lockheed Martin is our ability to respond more effectively to new program opportunities - known as the Business Capture Process. This involves inter-disciplinary collaboration and project management," said Mark Gersh, manager, Modeling Simulation & Information Sciences, Advanced Technology Center, Lockheed Martin Space Systems Company. "The war room capability within Centric Software's revolutionary Innovation Center allowed us to accomplish this in record time through presenting our customer with a broader perspective of our Model Based Contracting effort."

Centric Innovation can be rapidly deployed onto current programs ensuring a fast return on investment, unlike traditional approaches requiring a single data repository and lengthy implementation. By maintaining live links to disparate information, Centric Innovation leverages siloed product development information for critical decision-making.

"Combining federated enterprise architecture with advanced concepts of portfolio management, Centric Software now offers the most comprehensive solution for product life cycle decision support," said Vasco Drecun, research program director, product value management, D.H. Brown Associates. "With the Centric solution, end users can monitor and quickly assess all critical changes impacting the product value proposition across the entire value chain."

About Centric Software, Inc.

Centric Software accelerates product innovation through its industry-leading Product Lifecycle Management (PLM) applications suite, Centric Innovation. The solution enables manufacturers to manage product innovation programs and campaigns and deliver compelling, market-dominating products within critical windows of opportunity. Centric Innovation provides product executives online visibility and decision support for go-to-market goals by leveraging distributed product content, while multidisciplinary teams can rapidly explore and validate multiple product possibilities. Centric Software is headquartered in San Jose, Calif., and provides sales and support services to its customers through its offices and distributors worldwide. Visit www.centricsoftware.com for more information.

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