Software personalizes advertising to web surfer.
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Press Release Summary:
Completely customizable, Profile and Behavioral Targeting for publishers enables web publishers to serve top-performing ads based on users' backgrounds, interests, and activities. Interface lets users determine and prioritize up to 1,000 demographic and activity tags, which can take into account data such as age, gender, zip code, education, and interests, and combine them with page content to serve relevant ads to targeted users.
Original Press Release:
ZEDO Launches Profile and Behavioral Targeting for Publishers
New Platform Goes Beyond Contextual Advertising to Serve Ads Users Want
SAN FRANCISCO, Jan. 2 -- ZEDO announced Profile and Behavioral Targeting for publishers, a solution that enables web publishers to serve top-performing ads based on users' backgrounds, interests and activities. Publishers can now offer a browsing experience that includes more relevant ads, while maximizing click through rates and revenue.
ZEDO's Profile and Behavioral Targeting is completely customizable. A simple interface allows publishers to determine and prioritize up to 1,000 demographic tags and activity tags. Data such as age, gender, zip code, education and interests can be combined with page content to serve relevant ads.
"Web 2.0 publishers are leaving a lot of money on the table by poorly utilizing data in user profiles," said Roy de Souza, ZEDO's founder and CEO. "Our new system is the first of its kind and ensures visitors are served ads they actually want to see. This benefits users, publishers and advertisers."
Many publishers serve gimmicky ads to their entire audience, despite knowing exactly who is on their site and what they are interested in. While these sites may generate enormous amounts of ad inventory, they often need to increase their CPMs. The most effective way of doing this is to show ads that are relevant to users, who are up to five times as likely to click on ads that match their interests.
For example, a 25-year-old male snowboarder who earns $45,000 per year and a 35-year old female lawyer who earns $120,000 a year can be served two completely different automobile campaigns if they are reading articles about cars. The publisher could target the first user with ads for SUVs and the second user with ads for luxury sedans. As these users continue on to other sections of the site, such as political news, the publisher can still target them with more ads about cars that will interest them instead of less-targeted run-of-site ads.
"Millions of hi5 members will receive advertising content that's more tailored to their interests and behavior," said Ramu Yalamanchi, CEO of hi5 Networks, Inc., one of the world's most trafficked social-networking sites and an early adopter of ZEDO's Profile and Behavioral Targeting system. "We've worked with ZEDO to design a more relevant experience to hi5 advertisers and members and to offer unique targeting capabilities based on the diverse, multi-lingual hi5 audience."
Profile and Behavioral Targeting for Publishers will be available later this month. For more information, visit www.zedo.com/ or e-mail salesinfo@zedo.com.
ABOUT ZEDO
ZEDO, Inc. is Silicon Valley's largest ad serving company, managing and tracking billions of online ads per month. Founded in 1999 by technology veterans, ZEDO is headquartered in San Francisco, with offices in Portland, London and Mumbai. The company's platform allows advertisers and publishers to manage complex online advertising campaigns, while optimizing performance and revenue.
CONTACT: Roy de Souza, CEO of ZEDO, Inc., +1-415-994-5699, or roy@zedo.com
