Software optimizes product profitability.

Press Release Summary:



BetaSphere Product Definition Server(TM) v1.5 and BetaSphere RevMax Optimizer(TM) are part of BetaSphere RevMax Suite(TM). They provide product definition analytics and automation for Customer Needs Management, Revenue Opportunities Management, and Resource-Constraints Management. Analytics optimize product profitability margins and key business metrics such as revenues, customer satisfaction, strategy, cost, resources, timing, and product cannibalization for enterprise.



Original Press Release:



BetaSphere Announces Release 1.5 of BetaSphere Product Definition Server(TM) and BetaSphere RevMax Optimizer(TM)



Advanced Product Definition Analytics and Key Business Process Automation To Optimize Product Profitability

PALO ALTO, CALIF. - MARCH 7, 2003 - BetaSphere, the leading provider of customer-centric Product Lifecycle Management solutions, today announced Release 1.5 of the BetaSphere Product Definition Server (tm) and BetaSphere RevMax Optimizer(tm), as part of the BetaSphere RevMax Suite(tm) of offerings.

"All our enterprise customers credit BetaSphere's products for not only integrating the customer into the product development cycle and enabling them to build the right products at the right time, but also for enabling their salesforce to get faster revenue traction, by as much as 15-20%, immediately on launch of their new products", said Aylon Engler, BetaSphere's president and CEO. "With Release 1.5 of our BetaSphere RevMax Suite(tm), we raised the bar even further. We have launched a comprehensive set of tools for product definition analytics and decision support, to optimize product profitability and increase the predictability of gross margins by 20-30%."

Applicable at multiple levels in enterprise product management -- strategic, executive, and operational - the BetaSphere RevMax Suite(tm) provides advanced product definition analytics and powerful automation for three key business processes: Customer Needs Management, Revenue Opportunities Management, and Resource-Constraints Management. New features in Release 1.5 provide advanced analytics and business process automation support for enterprise business units to define not only new products, but also incremental releases to existing products. The analytics are specifically designed to optimize product profitability margins and key business metrics such as revenues, customer satisfaction, strategy, cost, resources, timing, and product cannibalization for the enterprise. Key business process automation support from the suite enables more robust customer needs management, revenue opportunities management from the field or channel for new products, and resource-constraints management in the enterprise.

"Numerous studies from top researchers highlight the fact that processes leading up to the prediction of gross margins and sales for a business unit is fraught with errors, ranging from 40-80%. The three biggest culprits for these errors are fragmented customer needs management, poor revenue opportunities management for new products and sub-optimal resource-constraints management in product development", said Aylon Engler. "With Release 1.5, we provide the business unit with not only vastly superior web automation of these processes, but also delivery on the analytics surrounding them".

BetaSphere has worked with industry leaders on hundreds of new product development initiatives in the hardware, software, wireless, e-commerce, networking, storage, transportation, medical devices, and consumer device markets. Customers include Cisco Systems, DirecTV, Federal Express, Intel, Lexmark, Hewlett-Packard, Sun Microsystems, McKesson, Motorola, Palm, SGI, UPS, Sangstat and Xerox, among many others.

Availability
Release 1.5 of the BetaSphere Product Definition Server(tm) and BetaSphere RevMax Optimizer(tm) is available now as part of the BetaSphere RevMax Suite(tm). For more information, please contact BetaSphere Sales at 1-888-238-2243 ext. 850.

About BetaSphere
BetaSphere provides enterprise software to optimize product profitability and other strategic business metrics. The BetaSphere RevMax Suite(tm), which includes the BetaSphere Optimizers(tm), BetaSphere ConJoint Analyzer(tm), BetaSphere Product Definition Server(tm), and the award-winning BetaSphere Feedback Management Server(tm), provides decision support and customer collaboration capabilities for enterprise product teams and executives. BetaSphere's offerings have revolutionized the product lifecycle management workflow solutions by adding decision support optimizers. Over 100 market leading companies including Cisco, Federal Express, HP, Intel, Lexmark, Motorola, Palm, Sun Microsystems, UPS, and Xerox use BetaSphere solutions to develop and deliver better, more profitable products. BetaSphere was named a Top 10 CPC Vendor by Aberdeen Group in 2001 and also won the 2002 Crossroads A-List Award. Headquartered in Palo Alto, CA, BetaSphere is a privately held company backed by JP Morgan Partners and GE Equity. For more information, visit www.betasphere.com.

BetaSphere® is a registered trademark, and BetaSphere RevMax Suite(tm), BetaSphere RevMax Optimizer(tm), BetaSphere ConJoint Analyzer(tm), BetaSphere Feedback Management Server(tm) and BetaSphere Product Definition Server(tm) are trademarks of BetaSphere, Inc. All other products or company names are the property of their respective owners.

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