Software optimizes demand-driven retail resource planning.

Press Release Summary:

To help consumer goods manufacturers become more demand-driven, Oracle® Demand Signal Repository captures, cleanses, and harmonizes external demand data to offer insight into consumer and supply chain behavior. Application also integrates these demand signals with enterprise applications to increase response to market changes. Resulting near real-time picture of store-level sales and inventory management trends helps identify potential problems as well as areas of opportunity.

Original Press Release:

Oracle Unveils Oracle® Demand Signal Repository

Industry Research from Leading Analyst Firm Evaluates Oracle's Latest Product Designed for Consumer Goods Manufacturers

REDWOOD SHORES, Calif., June 9 -- Oracle has announced the availability of Oracle(R) Demand Signal Repository, a new application that helps consumer goods manufacturers become more demand-driven. Oracle Demand Signal Repository captures, cleanses and harmonizes large volumes of external demand data to give users insight to consumer and supply chain behavior. It also integrates these demand signals with enterprise applications to make the entire organization more responsive to market changes.

-- Oracle Demand Signal Repository enables consumer goods manufacturers to capture and utilize external demand data from a wide variety of sources -- such as stores and retail distribution centers -- to improve operations, make better decisions, and drive profitability. As a result, customers are able to increase revenue due to lower out-of-stocks, improved execution of promotions and new product introductions, and reduced costs due to better demand planning and a more streamlined IT environment.

-- In a recent Gartner Industry Research Note titled, "Oracle's Demand Data Breakthrough," Gartner Inc. highlights that, "All CG manufacturers are striving to become more demand driven to reduce costs, improve execution and help drive innovation. For many years, however, manufacturers have struggled to integrate all the information sources available to build a complete picture of the overall consumer demand."(i)

-- The Gartner Research Note also suggests that, "One of the major factors that has limited the successful adoption of category management across the CG industry has been this difficulty in coming to grips with all the data needed to build a clear picture of the demand. Recent developments in technology and the increasing adoption of more collaborative business approaches are beginning to change this."(ii)

Capturing, Cleansing and Harmonizing Disparate Data

-- Incorporating best-in-class analytical capabilities of the Oracle Business Intelligence Enterprise Edition, Oracle Demand Signal Repository helps users develop and act upon insights generated by visibility to timely, granular external demand data. With Oracle Demand Signal Repository, consumer goods companies can get a near real-time picture of retail store level sales and inventory management trends to identify potential problems as well as areas of opportunity.

-- Oracle Demand Signal Repository is designed "from the ground up" to efficiently and effectively provide clean, harmonized demand data to complementary applications that can drive systemic operational improvements in functional areas like demand planning, trade promotion analysis and optimization, sales and operations planning, retail execution, and product lifecycle management.

-- Oracle Demand Signal Repository includes out-of-the-box integration with Oracle's Demantra, a best-in-class demand management solution, for improved forecast accuracy as well as open connectivity capabilities to syndicated and downstream data, and to other demand management solutions. This enables customers to more rapidly integrate data sources and improve their ability to predict and shape demand, regardless of their back-end planning system.

Supporting Quotes

-- "In the past, consumer goods companies have taken an 'ad hoc' approach to capturing and managing external data based upon when new information sources become available. This is a risky strategy because it doesn't yield reliable and comprehensive information and can lead to poor decisions," said Oracle Vice President, Retail and Consumer Goods Product Strategy Jeff Wexler. "With Oracle Demand Signal Repository, we're providing a solution that allows companies to harness large volumes of disparate data to drive execution across the enterprise while also reducing IT complexities and costs. This is the first solution of its kind that can support consumer goods manufacturer's need for scalability, extensibility and performance today and into the future."

General Availability

-- Oracle Demand Signal Repository is currently available as a part of the Oracle Advanced Planning and Scheduling Feature Pack Release 12.1. This product can also be purchased individually for use in heterogeneous environments.

Supporting Resources

Analyst Reports
Gartner Research, Oracle's Demand Data Breakthrough, March 2008
Gartner Research, Oracle OpenWorld: Oracle Offers Manufacturers More Than it Communicates, December 2007

Podcasts, Webcasts, Videos
An Interview with Bruce Richardson, Chief Research Officer, AMR
Ed Abbo: The Latest on Oracle's Application Strategy

Information-Driven Value Chains

Related Resources
New Oracle Applications Help Manufacturers Build and Optimize Flexible Supply, Demand and Design Chains
Profit Magazine: Information-Driven Business Networks

About Oracle

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Reference herein to third party content, including analysis, opinions, predictions and statements, does not constitute or imply Oracle's endorsement of or concurrence with such content.


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(i) Gartner Oracle's Demand Data Breakthrough, by Peter Bambridge. March 17, 2008
(ii) Gartner Oracle's Demand Data Breakthrough, by Peter Bambridge. March 17, 2008

CONTACT: Jessica Moore of Oracle, +1-650-506-8741,; or Neil Torres of Blanc & Otus, +1-415-856-5140,, for Oracle

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