Software is suited for marketing managment.
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Press Release Summary:
Aprimo Marketing(TM) 7.5, built on the Enterprise Marketing Backbone(TM), provides marketers with role-based application for all marketing activities. Software allows companies to fully utilize marketing to drive acquisition, growth, and retention strategies in order to maximize the lifetime value of the customer. Features include planning and financial, marketing production, campaign, asset, performance, customer dialogue, and lead management.
Original Press Release:
Aprimo Announces Availability of Aprimo Marketing(TM) 7.5
Comprehensive EMM Application Elevates Marketing to a Strategic Level
NEW YORK, June 20 / -- DM Days -- Aprimo, Inc., the global leader in Enterprise Marketing Management (EMM), today announced the release of Aprimo Marketing(TM) 7.5, a holistic approach to EMM that provides marketers with a role-based application for all marketing activities. Available immediately, Aprimo Marketing 7.5 is the most comprehensive EMM software available to marketers and is the answer to a growing need for a strategic approach to marketing. The announcement was made from DM Days, the Direct Marketing Association's premier event for marketers.
The rise of the CMO position at the world's largest companies continues to validate marketing in the C-suite, making the marketing function more strategic than ever before. As marketing continues to become more strategic and have increased accountability, a holistic approach allows companies to fully utilize marketing to drive acquisition, growth and retention strategies in order to maximize the lifetime value of the customer.
"Enterprise marketing management (EMM) encompasses the business strategy, process automation and technologies required to effectively operate a marketing department, align resources, execute customer-centric strategies and improve marketing performance," said Kimberly Collins, PhD, research vice president, Gartner. "Companies with extensive investments in specific areas of marketing automation, such as campaign management or marketing resource management, should look for the benefits that a broader focus on EMM can bring.(1)"
The entire Aprimo Marketing suite is built on the Enterprise Marketing Backbone(TM) (EMB), Aprimo's visionary execution of a service-oriented architecture (SOA). By delivering a technology that aligns with the future of enterprise software, the EMB "future proofs" investments made by Aprimo customers today. The EMB also delivers an application that is 100% built for marketing, yet fully interoperable with the rest of the enterprise. This delivers marketing out of the "island of automation" that early point solutions created.
The new release includes major extensions to a broad range of Aprimo Marketing functionality including:
o Planning and Financial Management
o Marketing Production Management (marketing workflow)
o Campaign Management
o Marketing Asset Management
o Marketing Performance Management
o Customer Dialogue Management
o Lead Management
Furthermore, the newest release includes an annotations function that provides for online reviews with or without Adobe Acrobat.
"Aprimo Marketing is known for its proven ability to deliver value to marketers," said Bill Godfrey, CEO of Aprimo. "We have now delivered an application functionality within our Enterprise Marketing Backbone that contains the intellectual property from SmartPath and Ensemble. By making strategic R&D investments to fully develop and integrate our acquired assets, we are now positioned to deliver one role-based application that will serve the entire marketing department. No other marketing vendor is positioned like Aprimo to deliver this value proposition."
"Aprimo's goal is to enable our customers to be first to market with powerful new marketing programs," said Michael Emerson, CMO of Aprimo. "Aprimo Marketing's rapid deployment, ease of use and ability to track and measure marketing spend allows marketers to determine their return on investment with precision."
DM Days is the premier event for marketers, offering more than 50 sessions, special concentration workshops, roundtable discussions, and web usability labs offering the latest on cutting-edge marketing strategies and trends. The event is taking place June 20-22 at the Jacob Javits Convention Center in New York.
About Aprimo
Aprimo is the global leader in providing software that translates the value of the brand into market value for the enterprise. Aprimo Marketing(TM) is an integrated Enterprise Marketing Management (EMM) product for leading marketing organizations around the world. Aprimo's technology maximizes shareholder value and supports the strategic role of marketing in the boardroom.
Aprimo Marketing empowers the world's leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and technology, including Bank of America, Cingular, Home Depot, Pfizer, Toyota and Warner Bros. Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit www.aprimo.com/ .
Aprimo Marketing is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.
(1) "EMM Can Be an Effective Platform for Planning and Execution," by Kimberly Collins, Gartner, March 6, 2006.
Source: Aprimo, Inc.
CONTACT: Adrienne McGarr for Aprimo, Inc., +1-312-329-3907, or mcgarra@ruderfinn.com ; or Michael Emerson of Aprimo, Inc., +1-317-803-4350, or michael.emerson@aprimo.com
Web site: www.aprimo.com/
