Software helps create professional-grade mobile websites.
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Press Release Summary:
Swift(TM) is Web 2.0-based administration tool that allows enterprises and consumers to create WAP sites for mobile phones. Software fratures include instant site preview, drag-and-drop page components, design customization, automatic logo resizing, RSS feed support, data capture, automatic device detection, and real-time reporting. Suited for media, entertainment, and content publishing companies, Enterprise version supports various advertising models.
Original Press Release:
Proteus Launches Swift(TM), a Ground-Breaking Product for Mobile Site Creation
Self-service product allows content publishers and consumers to quickly create, edit and track professional-grade mobile sites; FOX News signs on as pilot partner for enterprise version
ARLINGTON, Va., Feb. 12 / / -- Proteus, a leading provider of mobile marketing products and solutions, today announces the launch of Swift(TM), an innovative, self-service mobile site publishing platform. Swift offers the most user-friendly way for enterprises and consumers alike to create professional, branded WAP sites in just minutes.
Previously, a company wanting to create a mobile presence had to either outsource the project or dedicate precious internal development resources, both of which took substantial time and money. Moreover, individuals literally had no way to cost effectively create a mobile site. Swift removes the layers of complexity and headaches associated with mobile site creation and device compatibility with an intelligent, Web 2.0-based administration tool that allows even non-technical users to create and edit a site with ease. Unlike transcoding software that simply -- and typically unreliably -- converts and strips down an existing Web site, Swift guides users through the creation of a mobile site from the ground up, focusing on the features and content that mobile users want and need. From iPhone to RAZR to BlackBerry and basically every phone in between, a site created using Swift will look great.
"We are thrilled to launch Swift. This product will allow media brands, entertainment companies and advertising agencies, among others, to capitalize on the exploding revenue potential of mobile advertising, while offering individuals a free way to play in the mobile sandbox," said Guy Vidra, president of Proteus. "Our goal is to democratize the mobile web because we believe it should be easy for both companies and consumers to use the mobile medium in relevant, creative, fun and functional ways."
Proteus, a subsidiary of UK-based 2ergo Group plc, created Swift to streamline the creation of world-class mobile websites. Whether the goal is to extend a brand, launch a marketing initiative, publish a blog, interact with consumers, disseminate information, collect data or drive advertising dollars, Swift offers a solution. The product is available in two forms, a licensed enterprise version and a free to use consumer offering.
The enterprise version enables media, entertainment and content publishing companies to distribute their content and generate advertising revenue from mobile site inventory. Swift supports various advertising models, including the insertion of third-party mobile ad network code and the ability for enterprise clients to upload custom ads and share them across a network of sites. The advertising revenue from a client's mobile sites leads to a very quick positive return on investment for Swift licensees. Additionally, advertising agencies can use Swift to create cost-effective mobile marketing initiatives for their clients. All enterprise licensees get access to tiered user account management, comprehensive reporting and Proteus's expert consulting and support services. Initial enterprise clients include FOX News.
With the consumer version of Swift, bloggers, small businesses and individuals can create a mobile presence for free. Both versions of Swift boast an unparalleled feature set which includes instant site preview, drag- and-drop page components, design customization, automatic logo re-sizing, RSS feed support, data capture, automatic device detection and real-time reporting.
The mobile phone is the most ubiquitous and personal device available today. CTIA reported that mobile penetration surpassed 80% of the total U.S. population in the first half of 2007, and according to Informa Telecoms & Media, there are 3.3 billion mobile subscriptions globally. Combined with the growth of faster networks, mainstream Internet-ready phones and unlimited data plans, Proteus will help drive the adoption of the mobile Internet through Swift.
For more information about Swift or to schedule a demo of the enterprise version, please email sales-team@proteus.com or call 202-452-6800. To experience the consumer version and create your own mobile site in minutes, please visit http://www.swiftmob.com/.
About Proteus
Proteus is a veteran provider of mobile marketing products and solutions with deep carrier connectivity around the globe. From SMS messaging campaigns to mobile Internet sites to entertainment content storefronts, Proteus develops products to help companies create innovative marketing programs, connect with consumers, drive additional revenue and build their brands. Clients include such major media brands as FOX, HBO, Disney, Universal Studios, ABC, National Geographic, Scripps Networks and The Washington Post, as well as large corporations such as AT&T, MasterCard, Motorola, Volvo and Hasbro. Based in Arlington, VA, with offices in New York, Mexico City, Buenos Aires and Bogota, Proteus is owned by U.K.-based 2ergo Group. For more information, visit www.proteus.com.
Source: Proteus
Web site: www.proteus.com/
http://www.swiftmob.com/
