Software helps companies get website running.

Press Release Summary:



Providing foundation for content-centric applications, FirstSite helps companies using FatWire Content Server get their first website running. It includes collection of standard templates and components that are common to most sites, combined with documentation, training, developer community, and best practices methodology. With minor alterations, developers can use code in FirstSite to implement website, while learning how to utilize Content Server's core strengths.



Original Press Release:



FatWire Software's FirstSite Enables Rapid Implementation and Lowers Risk



Tools and Techniques Provide Foundation for Content-Centric Applications

Mineola, NY - October 19, 2004 - FatWire Software, a leading provider of content management solutions for deploying content-centric applications, today announced the rollout of FirstSite, which is a set of tools and best practices that helps companies using FatWire Content Server get their first Web site or application running quickly while providing a solid foundation for future expansion. FirstSite includes a collection of standard templates and site components that are common to most sites, combined with documentation, training, a rich developer community, and best practices methodology. By using FirstSite, companies lower the risk, effort, and cost of their deployment.

"Swisher was looking to launch a site to allow our distributors to browse our product catalog, add products to a shopping cart, and submit an order," said Tony Maldonado, Technical Architect at Swisher International, Inc. "FirstSite was a key reason for selecting FatWire Content Server. Using the FirstSite model, Swisher is able to launch this new initiative in a few weeks, rather than several months, with confidence that the architecture will scale to support future initiatives. This application lowers our transaction costs by reducing the number of faxed orders, while increasing customer satisfaction."

FirstSite is a foundation for FatWire's strategy for delivering content-centric applications that deliver exceptional, persuasive experiences to an organization's key stakeholders. FatWire and its solution partners are using FirstSite as the basis for developing content-centric applications for specific vertical markets. With only minor, cosmetic alterations, developers can use the code in FirstSite to successfully implement a first site, while simultaneously learning how to utilize Content Server's core strengths, such as dynamic content delivery, personalization, caching, and product catalogs.

FirstSite was architected by FatWire's experienced Professional Services team to follow best practices learned from hundreds of successful customer implementations. The asset structures, naming conventions, and coding methodology are components of a time-tested approach to successful implementations. By providing core site requirements and an architecture that can be scaled over time, FirstSite allows customers to move quickly from an initial deployment to dozens or hundreds of sites and content-centric applications supported by Content Server.

"In the past, many companies spent millions of dollars with the largest ECM vendors on a "Big Bang" approach to content management and experienced major disappointments. Today, customers are much more circumspect with their technology investments and are looking for content management solutions that can start small, establish a record of success and then scale across the enterprise," said John Murcott, Vice President of Products and Strategy at FatWire. "But the large ECM vendors won't start small and the small players' solutions don't scale. With FirstSite, FatWire bridges this divide. It allows customers to get their first initiative running quickly at a lower level of investment, but is based on the Content Server platform that can scale to an enterprise solution."

About FatWire Software and Content Server
FatWire Software helps organizations put content to work by deploying content-centric applications and Web sites. Organizations in financial services, manufacturing, retail, media/entertainment, telecommunications, healthcare, and government use FatWire's solutions to improve sales, customer service, partner effectiveness, and employee productivity.

FatWire's solutions are powered by Content Server, which combines complete business user control over the creation and presentation of content with a scalable architecture for dynamic content delivery and multi-site deployment. Unlike other Content Management solutions that focus on getting content under control, FatWire's solutions enable organizations to put content to work by delivering highly targeted and persuasive experiences to customers, partners, and employees.

Founded in 1996, FatWire has over 400 customers, including J.P. Morgan Chase, Sony, Radisson/SAS, European Space Agency, Nihon Seimei, and Bank of China. FatWire is headquartered in New York and operates offices throughout North America, Europe, and Asia-Pacific. For more information about FatWire Software's award-winning products and services, visit www.fatwire.com.

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