Software helps build/deploy large numbers of analytic models.
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Press Release Summary:
Analytic Framework v3.3 features modeling automation including automated script generation via graphical user interface. Models can be created interactively, and script can be produced for integration into automated production environment to repeat model creation and deployment process. Software offers flexible scoring output, reporting system, and option to automatically refine model based on production/business constraints.
Original Press Release:
KXEN's New Analytic Framework Increases Speed and Productivity of Business
KXEN, a provider of next generation predictive and descriptive business
analytics software, today announces KXEN Analytic Framework 3.3. The new
version increases dramatically the speed with which companies can build and
deploy large numbers of analytic models, so improving the productivity and
quality of their business analytics.
New features include increased modeling automation which includes automated
script generation via a graphical user interface. This means models can be
created interactively, then with one mouse click a script can be produced
for integration into an automated production environment to repeat the model
creation and deployment process.
Version 3.3 increases productivity in a number of ways including flexible
scoring output, an enhanced reporting system, and the option to
automatically refine a model based on production and business constraints.
The product's custom aggregation components have also been improved for
greater flexibility and scalability during deployment. Together these
features reduce the amount of time and effort spent to validate, refine, and
deploy models.
"This new release will prove particularly useful for organisations that need
to push the envelope on modeling productivity," said Roger Haddad, CEO of
KXEN. "The KXEN Analytic Framework 3.3, provides our customers with
unprecedented competitive advantage through better access to key
information."
David Norris, Bloor research analyst specialising in CRM, marketing and
analytics, said it was not often that the ideas of a technology provider so
obviously aligned with the ideas of business leaders: "Having spoken at
length with the people behind the technology at KXEN they convinced me that
the next step in data mining was to achieve a quantum leap in productivity.
They argue that the pace of business is now so quick that models expected to
last for years or even quarters are a thing of the past. What is now
required is models produced in minutes to support short-lived and fast
moving business propositions," said Norris.
As an example he cites clothing retailers who now think in terms of products
with a shelf life of perhaps just six weeks. Companies with enough customer
insight to pick the right six weeks, he says, will be the ones that win
profitability, loyalty and the perception of being at the very leading edge
of what is cool and in vogue.
"I can think of no other tool that can really offer that level of fit to
this fast emerging business model. Having seen KXEN in use I know that while
its models are produced at speed, they are great models. I also know that
people within a business unit could, with only their knowledge of the
business, produce those models and be able to understand what they mean,"
said Norris.
His sentiments were echoed by manager of business strategies at Experian,
Joe Tobey: "Experian implemented KXEN Analytic Framework to increase
productivity. It allows for models to be built faster than using legacy data
mining tools and predicts the right contacts for client campaigns quickly
and accurately.
"Results show that Experian is able to shave two entire weeks off the
campaign cycle. Implementing the KXEN system allowed Experian to quickly
provide quality campaigns. Using the KXEN system, one of Experian's first
clients reported that they have achieved the best mailing results and
response rates to-date."
About KXEN
KXEN provides next generation business analytics software to drive better
corporate decisions. KXEN's unmatched speed, ease of use and scalability
enable leading companies around the world to expand the use of predictive
analytics and enhance corporate performance. Based on breakthrough
mathematical theory, KXEN's products offer reliable predictions and deep
insight for achieving critical business goals. The company partners with
leading systems integrators and software vendors to integrate advanced
analytics into enterprise applications and business processes. Founded in
1998, KXEN is headquartered in San Francisco, California, with offices in
the USA, UK, and France, and distributors throughout the world. For more
information on KXEN or the new Analytic Framework version 3.3, visit the
KXEN Web site at www.kxen.com.
Contacts:
Simon Griggs, KXEN, Tel: 0118 965 3424, Email: simon.griggs@kxen.com
