Software facilitates online advertising management.
Press Release Summary:
Advertising Module, for Bitrix Site Manager, enables users to control banner exposure, organize advertising space for selling, create advertising effectiveness report, get exposure statistics, and allow space buyers to manage banners. Site administrator can setup prices according to exposure period, click-though rate, and number of total exposures by themselves, per unique, or per number of visitors. Software allows administrator to build user profile related to each banner.
Original Press Release:
Bitrix Site Manager Content Management System is an Effective Management Tool for the Space-Sellers and Service for the Space-Buyers
Bitrix released new version of Advertising module. New features were developed to make on-line advertising management easier than ever.
Europe -September 15, 2004 - Bitrix has announced about new Advertising Module version release. Advertising module is included to the Professional, Enterprise and Web Analytics editions.
Now the product enables to do the following:
o control banners exposure
o organize advertising space selling
o on line space-buyers entering into a contract
o create advertising effectiveness report
o enable space-buyers to manage their banners
o get exposure statistics and etc.
Contract manage feature was developed specially for the space buyers. Site administrator can set up prices according to the following parameters:
Exposure period according to the time and day settings
Click though rate (CTR)
Number of the total exposures
Number of the exposures per unique
Number of the exposures per number of visitors.
Site owner is able to create standard contracts with a standard media package and create special contracts for each advertiser. Following the contract terms and conditions the space-buyers are able to set up their advertising exposures. All the changes should be activated by administrator. When the banner status is changed the administrator gets a special notification.
Media package for each banner has the following settings:
Time and day
Country
Site pages and sections
Advertising campaign
Maximum exposures per visitor
Advertiser is able to upload banner image from local PC or edit banner HTML script in visual redactor.
Special report system is developed for the space-buyers and for the site administrator. All reports can be introduced in tables and graphically. This is a perfect marketing tool that allows having the following figures:
click amount
banner CTR
visitors amount
banner's exposures amount
the time of the last click
Site administrator can get summary statistics for all advertising contracts.
Bitrix Site Manager statistic module register banner click like an event. It allows administrator to build users profile related to each banner. It is very important for space-buyer to know what kind of information users are interested in, people from what region clicked the banner, what sections visitors were mostly interested in.
You can check new product features using Online Demo now at:
http://www.demo.bitrixsoft.com
The detailed information about Bitrix Site Manager can be found at the www.bitrixsoft.com
The full-featured 30 day trial versions of Bitrix Site Manager can be downloaded for free from the product site: www.bitrixsoft.com/download/
Bitrix PR department
ABOUT BITRIX
Since 1998 Bitrix has been specializing in developing multifunctional information systems for maintaining commercial activities on the Internet, in developing and programming websites and in designing them.
Software systems developed by Bitrix are intended for organizations, enterprises and companies that are planning to extend their activities on the Internet.
Bitrix is constantly developing its distribution network giving design studios and independent developers the opportunity to use company products for the implementation of their solutions.
CONTACT INFORMATION
Bitrix
Toll Free Number (US only):
1-888-5BITRIX (1-888-524-8749)
Tel.: +7 (095) 999-51-21
Tel./Fax: +7 (0112) 51-05-64
Sales Department E-mail: sales@bitrixsoft.com
Site URL: www.bitrixsoft.com
