Software facilitates advertising in Flash environments.
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Press Release Summary:
Designed to help manage media process, DART Motif for Flash-in-Flash provides advertising solution for publishers of Flash content. It enables publishers to accelerate process from idea to revenue with creative Motif Effects, integrated DART for Publisher ad serving, and audience interaction metrics reporting. Publishers can insert pre- or post-roll advertising into video content streams and utilize interactive ad functionality seamlessly within video player.
Original Press Release:
DoubleClick Introduces New Advertising Solution for Publishers of Flash Content
DART Motif for Flash-in-Flash Powers Measurable and Engaging Advertising Within Immersive Flash and Video Environments
NEW YORK, July 24 // -- DoubleClick Inc., the premier provider of digital advertising technology and services, today announced the launch of DART Motif(SM) for Flash-in-Flash, the industry's first solution that enables publishers of Flash content to provide an advertising experience that can be as immersive and engaging as the content itself. DART Motif for Flash-in-Flash is designed to provide publishers of Flash environments with a single solution for managing the rich media process, increasing their operational efficiency, boosting their profitability and helping them better meet the needs of advertisers and agencies.
DART Motif for Flash-in-Flash enables publishers to accelerate the process from idea to revenue with creative Motif Effects, integrated DART for Publishers (DFP) ad serving, and robust Audience Interaction Metrics reporting. Unlike other rich media solutions, DART Motif for Flash-in-Flash enables publishers to avoid complex workarounds to properly insert ads in Flash environments. In addition, it allows them to capture the advanced audience interaction metrics they need to prove the value of the inventory to advertisers.
"We know we need to offer advertisers the ability to make the ads they place in Napster.com as compelling as the free music they complement," said Brad Duea, president of Napster. "DART Motif for Flash-in-Flash enables Napster's advertisers to easily incorporate video ads with robust tracking into our proprietary Flash-based web player, making them more engaging for Napster members and thus more valuable."
DART Motif for Flash-in-Flash increases publishers' operational efficiency by enabling them to avoid complex workarounds to integrate rich media ads into entertainment, gaming, video and other Flash content without complicated and lengthy integration. Because it is fully integrated with DoubleClick's DART for Publishers ad management solution, publishers' ads run seamlessly in their flash content environment while taking advantage of the targeting and inventory management capabilities of DFP. The Motif Effects, which are ad products specifically designed for all Flash environments and include familiar floating and expanding ads through advanced formats like bugs, skins and transitionals, enable publishers to decrease the time to market and get engaging advertising running faster.
"Our ad operations department supported advertising in the Flash environment without any hassle using DART Motif for Flash-in-Flash," said Steven Gold, VP of Sales Planning & Operations for iVillage. "Using Motif opened up new possibilities for supporting engaging ad products that tie into our existing targeting and inventory management processes."
Because it integrates into any Flash video player, DART Motif for Flash-in-Flash allows publishers to easily insert pre- or post-roll advertising into their video content streams, and because the solution is based on DART Motif, rich media publishers can take advantage of any interactive ad functionality seamlessly within their video player. Publishers can offer unique value to advertisers by leveraging DoubleClick's Flash experts to design custom Motif ad experiences that are completely integrated with their flash content.
"DART Motif for Flash-in-Flash is a great example of innovation delivering real benefits to publishers of Flash content," said Ari Paparo, Vice President of Rich Media Product Management at DoubleClick. "This solution also crucially helps publishers meet the needs of advertisers and agencies by providing robust reporting and allowing them to push the envelope on advertiser-specific custom programs."
DART Motif was launched in 2004 and integrates the best of interactive design, ad serving and reporting into a sophisticated, flexible solution. Designed to work right inside Adobe's Flash, Motif offers a complete range of rich media formats and features, and its integration with the DART ad management platform allows clients to view campaign results in one report.
About DoubleClick
DoubleClick provides technology and services that empower marketers, agencies and web publishers to work together successfully and profit from their digital marketing investments. Our focus on innovation, reliability and insight enables clients to improve productivity and results.
Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company's DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them.
DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 1,500 clients.
CONTACT: David Frankland, Director, Corporate Communications, DoubleClick, +1-212-381-5629
