Software encodes videos within browser on user's PC.

Press Release Summary:

Suited for social networking, user-generated content, and news agency websites, On2 Flix® Publisher v2.0 Flash® enables users to publish videos to websites directly from browser. Customizable software development kit can be branded by website owner and integrated directly into web pages, giving users branded experience in encoding, previewing, and submitting videos. Videos are encoded to site-defined requirements and uploaded to site servers, ready for publishing.

Original Press Release:

On2 Technologies Announces Release of On2 Flix Publisher 2.0

Video publishing solution for UGC and social networking websites offers cost savings and improved workflow for video publishers, while giving users an easy browser based publishing application

NEW YORK, Dec. 7 /- On2 Technologies, Inc., (AMEX:ONT), a leading developer of video compression software solutions, announced today that it has released On2 Flix® Publisher 2.0, a new Flash® video encoding solution for social networking, user-generated content (UGC) websites, enterprises, and news agencies.

On2 Flix Publisher is a fully customizable software development kit. It can be branded by the website owner and integrated directly into their web pages, giving users a seamless branded experience in encoding, previewing and submitting videos.

On2 Flix Publisher empowers users to automatically encode and publish videos to websites using only the web browser on their PCs with simple drag and drop operation. On2 Publisher encodes videos within the browser on a user's PC in On2 VP6 for Flash format, the compression format licensed by Adobe® from On2 as the video format for Adobe Flash Player 8.

For website operators, On2 Flix Publisher enables significant cost savings within the video submission process. All videos are encoded to site-defined requirements and uploaded to the site servers, ready for immediate publishing.

Using On2 Flix Publisher, sites are able to control their expenditures on video transcoding servers, upload bandwidth, and storage space, resulting in substantial cost savings, both in infrastructure and labor, which are among the largest operating cost elements for video websites. Users are able to preview the quality of their video playback prior to submission to the video website, in addition to minimizing expertise and time required for users to submit videos to such sites.

"On2 Flix Publisher is a good example of how On2 is working behind the scenes in the revolution that is underway with UGC and social networking on the web," said to Bill Joll, president and CEO of On2. "Video sites have struggled to convert the videos they receive to Flash, dealing with multiple file formats, transcoding server costs, and wasted bandwidth as users upload poorly compressed files. On2 Flix Publisher provides an elegant solution and introduces efficiency into this costly process by removing transcoding servers altogether, employing the processing power of the user's desktop, and compressing into the superior VP6 for Flash format prior to upload, thus reducing upload bandwidth consumption. For users, the innovative approach we have devised for publishing video allows anyone to become a video publisher and grow the universe of video creation and consumption through fundamentally easier, faster and new ways of producing and publishing video."

Flash has become the de facto standard video format on the web, with most UGC and social networking sites using Flash video almost exclusively. With the introduction of On2 VP6 for Flash 8 video, which renders video in higher quality at lower bandwidths than previous versions of Flash, such sites are moving to the new format through On2 Flix Publisher and On2's other Flix products. As the developer of On2 VP6, On2 is the largest provider of Flash 8 video encoding software and solutions.

On2 has licensed On2 Flix Publisher to a number of organizations that remain to be announced. For more information about licensing On2 Flix Publisher, visit or write to

About On2 Technologies, Inc.

On2 Technologies (AMEX:ONT) is a leading technology firm at the forefront of digital video compression. The company revolutionized digital media delivery with the creation of its advanced full-motion, full-screen On2 Video compression and streaming technologies. On2 Video codecs are widely used in the Internet, video-on-demand, VoIP, and mobile media markets. On2's software is used by such leading global companies as Adobe/Macromedia, AOL, Skype, XM Satellite Radio, Sony, CTTNet, VitalStream, and Tencent. Located in Tarrytown, NY, the company has an R&D offices in Clifton Park, NY, and Cambridge, UK. To contact On2, write to or visit mentioned in this release are property of their respective owners.

Source: On2 Technologies, Inc.

Sam Vasisht for On2 Technologies,

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