Software enables intuitive management of website content.

Press Release Summary:



Optimized for SMB digital enterprise, RubyContent v3.0 offers template-driven architecture, which eliminates need for HTML programming and removes technical restrictions while ensuring format consistency and continuity. Dynamic content sourcing extracts and applies data from disparate sources, online as well as offline, automatically and in real time. Software also provides multi-format publishing, syndication of content via RSS, and online lead capture.



Original Press Release:



Rubenstein Technology Group Releases RubyContent 3.0 Web Content Management



Brooklyn, NY - December 7, 2005 - Rubenstein Technology Group today announced the release of RubyContent(TM) 3.0 - the latest version of its web content management solution, optimized for the needs of the small-to-midsize (SMB) digital enterprise. RubyContent 3.0 features a comprehensive set of automated business tools that allows intuitive management of website content by content managers and creative professionals - with no IT support required.

"Most companies don't update their website content often enough because it's too complex, time-consuming and difficult. When they do update their sites, content producers routinely depend upon IT people for help, resulting in an enormous amount of wasted time and resources," stated Jaron Rubenstein, President of Rubenstein Technology Group. "RubyContent alleviates this chronic bottleneck with a robust solution that manages the content publishing process, ensuring maximum productivity for creative and other non-technical staff," he said.

Leveraging the Internet as the world's first truly global business medium, RubyContent 3.0 also provides complete multiple language integration - enabling the management of website content in nearly any written language.

The main features of RubyContent 3.0 include:
- Template-driven architecture - eliminates the need for HTML programming, removing technical restrictions for creative staff while ensuring format consistency and continuity;
- Dynamic content sourcing - extracts and applies data from disparate sources - online as well as offline - automatically and in real time;
- Online lead capture - creates web forms to generate automated email messages, dynamic database entries and other functions;
- Automated updates & expirations - applies custom business rules for scenario-based management of content changes;
- Syndication of content via RSS - pushes content out as real-time data stream for mass online distribution;
- SEO-friendly page structure - facilitates search engine optimization by generating simple word-based page URLs, as well as permitting manual editing of page meta-information;
- Total editorial control - defines permissions for system access, automatically routes content to editors and managers for editing and approval, and permits previews of content changes prior to implementation;
- Multi-format publishing - manages automated publishing of specific content to particular pages in predetermined formats, i.e. text, HTML, PDF and others.

RubyContent 3.0 is built on the open-source LAMP (Linux, Apache, MySQL/PostgreSQL, Perl) web development platform for superior stability, interoperability and flexibility - as well as the extensive customization options it provides for clients. The RubyContent open architecture also allows for complete integration with all other Ruby modules, as well as existing back-office systems such as ERP, logistics and accounting.

Complete details of RubyContent 3.0 can be found at: www.rubensteintech.com/ruby/content/details.html

About Rubenstein Technology Group
Rubenstein Technology Group, Inc. develops e-business software solutions on the Ruby Business Platform - an integrated suite of Web-based applications that automates, streamlines and optimizes key customer-facing operations for the digital enterprise. Components include RubyCommerce (e-commerce), RubyContent (content management), RubyCommunicate (integrated digital communications including email marketing), RubyCRM (customer relationship management) and RubyCollaborate (collaborative online information sharing). For more information, visit www.rubensteintech.com.

CONTACTS:
Jaron Rubenstein
President
Rubenstein Technology Group
(718) 230-8110, x222
jaron@rubensteintech.com

Michael Kniat
Director of Marketing & Business Development
Rubenstein Technology Group
(718) 230-8110, x230
michael@rubensteintech.com

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