Software enables email marketing for auto dealers.
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Press Release Summary:
Offering automated solution for communicating special order parts availability via email, e-Advantage(TM) v2.0 addresses critical need among automotive dealers and provides more than 40 customizable automatic lifecycle emails. It offers straightforward reporting with drill down to dealer customer lists and activity history, monthly email content and design updates, and service reminders with vehicle-specific tire, brake, and battery wear graphs.
Original Press Release:
OnStation Introduces e-Advantage 2.0
Industry's Most Advanced Email Marketing Solution Now Offers Special Order Parts Solution
NADA 2006, ORLANDO, Fla., and SAN MATEO, Calif., Feb. 9 / -- OnStation, the leading provider of automatic email-based customer lifecycle management (CLM) solutions for automotive dealerships and service centers, today announced e-Advantage(TM) 2.0, the culmination of numerous enhancements to the original e-Advantage solution, introduced one year ago at NADA 2005. OnStation e-Advantage 2.0 includes the industry's first automated solution for communicating special order parts availability via email, addressing a critical need among dealers, and now boasts more than 40 lifecycle touch points that drive revenue for every department in the dealership. OnStation e-Advantage 2.0 is showcased at NADA 2006 in booth 1174.
e-Advantage 2.0 incorporates feedback and input from OnStation customers, including many of the nation's leading dealerships. The special order parts solution revolutionizes the way dealerships communicate with vehicle owners requiring a special order part by automatically sending a series of email communications. This greatly reduces unclaimed parts inventory, lowers communication costs and drives more business back to the dealership. It also helps dealerships collect or update customer email addresses.
"Unsold special orders are a huge wasted expense for dealerships," said Jeff Seife, general manager of Boardwalk Auto Center in Redwood City, California. "Automating special order parts communications with our customers will greatly reduce this expense, help us sell more special order parts and improve our customer relations. We are thrilled to participate in the beta for this feature."
In addition to the special order parts solution, e-Advantage 2.0 features:
-- More than 40 fully customizable automatic lifecycle emails including follow-up emails
-- Straightforward reporting with drill down to dealer customer lists and activity history
-- Service reminders with vehicle-specific tire, brake and battery wear graphs
-- Comprehensive email delivery program including delivery testing with 25 top ISPs
-- Monthly email content and design updates to incorporate industry best practices and work with evolving spam controls
-- Industry-leading email address identification process
Since its initial availability in March 2005, OnStation e-Advantage has enjoyed tremendous success. As the industry's first and only email marketing solution that automatically addresses the entire vehicle ownership lifecycle and works across all dealership departments, e-Advantage has been adding new dealers very quickly and has already delivered over 2 million personalized lifecycle emails to more than 225,000 vehicle owners.
"Since launching e-Advantage at NADA 2005, OnStation has been the innovator when it comes to managing customer communications for the vehicle ownership lifecycle. Our new special order parts capability is yet another example of this leadership," said Phillip Whalen, CEO of OnStation. "With the advanced capabilities of OnStation e-Advantage 2.0 and many more dealers coming online with us every month, we expect to continue our phenomenal growth in 2006."
The features in e-Advantage 2.0 are automatically available to all OnStation subscribers at no additional charge. The special order parts capability will be available later in Q1 of 2006. Pricing for new subscribers starts at $899 per month.
About OnStation Corporation
OnStation is the leading provider of automatic email-based customer lifecycle management (CLM) solutions for automotive dealerships and service centers. Leveraging the industry's best email acquisition and management technology, OnStation's on-demand solution automates customer communications through strategically timed and targeted emails that maximize customer satisfaction and loyalty and increase lifecycle vehicle sales and service revenue. OnStation partners with automotive dealerships and service centers to expand relationships with customers and build more profitable businesses. For more information about OnStation call 650-292-0200 or visit www.onstation.com.
