Software drives location-based, mobile advertising.

Press Release Summary:

SeekerZone(TM) Mobile Advertising Platform can define advertising zones around specific locations, which are used to send targeted ads relevant to those areas. Accurate to within tens of meters, platform uses algorithm to inform mobile ad server when standard cellular handsets enter pre-defined zone without requiring constant polling. Product applies location to existing GSM and UMTS handsets without using GPS or any special facilities in cellular network.

Original Press Release:

Seeker Wireless Powers Location for Mobile Advertising

New solution location-enables mobile advertising inventory without the need for GPS

Barcelona, 12th February 2008 - Seeker Wireless, the leader in location and zone detection technology, today announced a new innovative solution for mobile advertising that applies location to standard cellular handsets to drive adoption of mobile advertising.

The SeekerZone(tm) Mobile Advertising Platform provides the ability to define advertising zones around specific locations, which are used to send targeted advertisements that are location-relevant. It uses a powerful algorithm to inform a mobile ad server when a user enters and is inside a pre-defined zone, down to tens of metres without the need to regularly poll the handset.

Mobile advertising has been forecast to grow significantly for some time and location has been identified as a key element of its success. So far the application of location technology to mobile advertising has been slow due to a dependence on technology such as GPS. It has quickly been accepted that GPS does not satisfy most of the requirements for mass market mobile location and mobile advertising solutions.

Following the successful delivery of SeekerZone(tm) to deliver Fixed Mobile Substitution solutions for operators such as Vodafone, Seeker Wireless has extended its patent pending zone detection technology to provide a carrier-grade location platform for mobile advertising. The technology is an accurate, reliable and cost-effective solution to apply location to existing GSM and UMTS handsets, without using GPS or any special facilities in the cellular network.

Seeker Wireless's flexible platform can be used by mobile operators to location-enable existing advertising inventory, and by mobile portals wanting to deliver location aware content to the widest possible audience. The platform provides a low cost alternative to existing network-based or GPS approaches.

Dr Chris Drane, CEO of Seeker Wireless commented: "There is huge potential for mobile advertising and the application of location is vital to its realisation. Innovative location technology, such as the SeekerZone(tm) Mobile Advertising Platform, provides the relevance that is necessary to drive mobile advertising, without the need for GPS. We are actively working with key players in the mobile advertising ecosystem including mobile operators, agencies, portals and third parties to location-enable mobile advertising inventory accurately, reliably and effectively."

Meet Seeker Wireless at Mobile World Congress 2008 February 11 - 14 Barcelona in Hall 3 Level 1 Suite HS137 or visit

About Seeker Wireless
Founded in 2003 by two of the brightest minds in cellular positioning, Seeker Wireless has approached the issue of mobile phone location in a highly mathematical, yet practical manner.

Seeker's current product focus is on Fixed Mobile Substitution "HomeZone" solutions for mobile operators wishing to provide fixed-line calling services using a standard GSM/UMTS handset. The company's location solutions also provide standard handset location with accuracy between 100 metres and 500 metres in most environments. Mobile search and location based direct marketing solutions are also possible using the company's patent pending zone detection technology.

Seeker Wireless has offices in London and Sydney. For further information please visit

For further information contact:
Seeker Wireless
Andrew Grill, General Manager, Sales & Marketing
Tel: (44) 0788 198 6694

Sonus PR for Seeker Wireless
Chevaan Seresinhe,
Tel: (44) 0 207 903 5454

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