Software develops on-demand content applications.

Press Release Summary:



Advantage ES(TM) provides extended suite of developer tools and customization capabilities to build and customize integrated content management applications. Content application development platform also includes API, gateway interfaces with configuration tools, and pre-configured customizations for various applications. Software supports development in external platforms and connections directly into CrownPeak application suite via Web Services.



Original Press Release:



Crownpeak Technology Introduces Advantage ES(TM), Market's First On-Demand Content Application Development Platform



Powerful New Platform Targets Developers, Partners, End-Users;
Represents New Level Of Maturity For Hosted Content Management Systems

MARINA DEL REY, Calif. (June 14, 2004) - CrownPeak Technology (www.crownpeak.com) today introduced Advantage ES(TM), an Extended Suite of developer tools and customization capabilities, enabling CrownPeak's On Demand content management solution to compete on even footing with installed applications. The culmination of more than a year of concentrated software development, Advantage ES offers solution developers the ability to build and customize integrated content management applications - without installing software or purchasing any hardware.

Advantage ES consists of a new range of developer tools, a greatly expanded API, a full suite of gateway interfaces with sophisticated configuration tools, and a complete set of pre-configured customizations for applications like extranets, intranets, workflow engines, document and/or asset catalogues, e-commerce systems and more. In addition, CrownPeak is announcing support for development in external platforms and connections directly into the CrownPeak application suite via Web Services (SOAP). Clients and system integrators can now integrate their own applications seamlessly with CrownPeak, as well as configure the CrownPeak environment to suit their needs. The first major platform supported in this program is Microsoft's .NET.

Developers using the Advantage ES solution can begin the development process immediately with a powerful content management platform, complete with a fully documented and supported publishing engine, workflow engine, database back-end and fully-realized user interface. The development environment supports the full customization and implementation of unique business requirements for the application at hand.

The new platform is aimed at three target markets: developers who want to create unique content management applications and are looking for a platform on which to build them; partners who seek to develop customized and/or private labeled content management applications for their customers and need the infrastructure, framework and support to deliver them; and CMS buyers whose technology requirements for content management are sophisticated and who want to deploy a flexible, powerful content management system without the cost and support requirements of traditional on-site software.

"If you can envision your content management application, you can build it with CrownPeak's new on-demand development platform," said Jim Howard, CEO, CrownPeak Technology. "Our integration capabilities and our API technologies are far more flexible and more advanced than any other product on the market. We're delivering all the benefits of a completely customized application, without the headache of building and managing the software application environment. Developers, partners and end-users now have the power and flexibility to develop unique content management applications with extraordinary speed.

"Because Advantage ES is an on-demand solution, our customers' applications immediately enjoy the strengths of a hosted solution," Howard said. "There's nothing to install, no software to buy, automatic feature enhancements, 24/7 managed security, data backup and disaster recovery, and the cost and support advantages of on demand systems. In a very real way, we're turning over control of our Advantage CMS(TM) software to our customers -- and their developers."

The Advantage ES platform relies on the company's track record of more than 300 unique implementations. The new offering also draws on the capabilities of such CrownPeak partners as IBM, Microsoft, Salesforce.com, DoubleClick, EmailLabs, LionBridge and NTT/Verio, among others. As part of the CrownPeak ES launch, the company is unveiling a new section of the CrownPeak site for developers, with code samples, documentation, and integration support. CrownPeak has also launched a complete developer training and support program.

In the field, CrownPeak's Advantage CMS is proving increasingly versatile. Among the unique content management applications built with Advantage CMS: sophisticated event calendar and project management systems, document and digital asset repositories, email campaign and marketing engines, knowledge management systems, internal workflow systems, online commerce and subscription services, online ad management and marketing platforms, and foreign language translation engines.

About CrownPeak Technology

Based in Los Angeles, CrownPeak Technology is the first company to provide world-class Web content management software as a service. The company's Advantage CMS platform is the only solution that combines enterprise-level power and flexibility with the cost and speed-of-implementation of a hosted software application. Advantage CMS features the easiest-to-use interface of any CMS, and is the only hosted CMS to offer a full API and developer environment. Serving such clients as Crain Communications, Honeywell, Hyundai Motors, the University of Southern California, and the State of Virginia, Advantage CMS supports thousands of users and manages and publishes hundreds of thousands of Web pages. CrownPeak has been named to eContent's 100 most influential companies list, has won eWeek's prestigious Analysts Choice Award and is a 2003 and 2004 SIIA Codie Award finalist as Best Content Management System.

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