Software coordinates marketing and sales efforts.
Press Release Summary:
Intelligent demand generation(TM) application, eTrigue v3.0 helps users develop and identify leads and close sales. Program creates, executes, and tracks multi-channel campaigns, email, and online activities with real-time lead alerts, automatic 3D prospect scoring/reporting, and search-based profiling. Harnessing Salesforce CRM, eTrigue v3.0 for Force.com AppExchange gives sales teams window to prospect activity without cluttering Salesforce CRM with unqualified leads.
Original Press Release:
eTrigue Launches Intelligent Demand Generation Application - eTrigue 3.0
Key features include eTrigue 3.0 for the Force.com AppExchange, 3-D lead scoring and customizable real-time lead alerts
SAN JOSE, Calif., Oct. 20 /-- eTrigue Corporation today announced the availability of eTrigue 3.0, the intelligent demand generation(TM) application designed to align marketing and sales efforts to develop and identify leads and close sales faster. eTrigue 3.0 creates, executes and tracks powerful multi-channel campaigns, email and online activities with real-time lead alerts, automatic 3-D prospect scoring/reporting and search-based profiling without requiring dedicated staff or IT integration.
"eTrigue is an indispensable part of our marketing organization, ensuring that only the best prospects make it into our sales pipeline," said Jeff Aaron, vice president, worldwide marketing, Silver Peak Systems. "With eTrigue's real-time prospect-based web tracking, we get fast and accurate information on the hottest leads, enabling us to act quickly and with the highest possible precision."
"For the past three years we've been working closely with a solid base of loyal customers - from start-ups ramping first revenue to Fortune 500 organizations like Cisco Systems - to develop the features that allow companies to drive sales faster and with greater consistency," said Jim Meyer, vice president and general manager at eTrigue Corporation. "Working with best- in-class marketing and sales organizations has allowed us to design-in new features including 3-D lead scoring, real-time lead alerts and eTrigue for AppExchange with a focus on driving sales."
eTrigue 3.0 Highlights
eTrigue Salesforce CRM Integration
Harnessing the power of Salesforce CRM, eTrigue 3.0 for the Force.com AppExchange gives sales teams a window to prospect activity without cluttering Salesforce CRM with unqualified leads. eTrigue automatically scores and profiles prospects in real-time, giving sales teams insight into exactly who, what and when prospects are ready to buy. eTrigue 3.0 provides unique visibility into the future sales pipeline and unparalleled access to prospect information before it becomes a lead or contact in Salesforce CRM. By providing a window into the eTrigue database, active prospects can be viewed, sorted and analyzed-just like leads and contacts directly within Salesforce CRM.
3-D Lead Scoring
eTrigue's unique 3-D lead scoring capability allows users to qualify prospects based on who (demographic), what (activity) and when (buy time). Each of these three dimensions can be tailored to fit the buying behavior of a specific customer or industry. eTrigue provides the ability to independently score and report each dimension to provide a detailed picture of how a prospect fits the profile of a sales-ready lead. Users can easily create custom scores based on any characteristic to identify unique buying behaviors to capitalize on a particular market, trend or event. eTrigue's 3-D scoring removes the ambiguity of a single prospect score that hides the priority, weighting or interest level detail necessary for a sales team to get a complete picture and close more sales. 3-D lead scoring enables sales teams to have complete visibility into a prospect.
Real-Time Lead Alerts
New "profile-plus" lead alerts provide complete details to sales people via email so they can make effective and timely contact with prospects. Real- time lead alerts can be triggered based on any element stored in the eTrigue marketing database including levels of activity on a specific web page or multiple web pages, time spent, or in combination with a demographic value such as a title. Alerts include the most recent visit details, a full view of all scoring variables, relationship totals and campaign source. Complete prospect information helps eTrigue customers prioritize which leads to contact and when to do it. For example, a sales representative can receive real-time lead alerts about prospects who have:
-- High demographic scores (e.g. VPs of finance at large banks in a particular city); and
-- High activity scores (e.g. those who have watched a particular Webinar and have also visited the company's pricing page); and
-- Responded to a specific campaign in the last two days
Custom marketing and sales messages can also be added to lead alerts to provide selling tips, reminders of important events or to congratulate a successful sales team. Further capitalizing on the tight integration of eTrigue and Salesforce CRM, prospects can easily be added to Salesforce CRM with a single click directly from within each email lead alert.
Pricing and installation
eTrigue 3.0 is available for a flat monthly subscription fee , which includes unlimited email, web visits or landing page views - no hidden costs. Set up, training, eTrigue for the Force.com AppExchange and integration with Salesforce CRM or other supported CRM systems is included. eTrigue is designed for customers large and small to run effective and intelligent demand generation programs with no dedicated resources or support from IT.
Additional product details can be found at www.etrigue.com. In addition, eTrigue will be demonstrating at "Dreamforce '08 San Francisco" November 2 - 5, Booth # 307.
About eTrigue Corporation
eTrigue's Intelligent Demand Generation(TM) Software-as-a-Service (SaaS) executes and tracks powerful multichannel, multi-touch campaigns including email, landing pages, search, web site activity, tradeshow and telemarketing campaigns to deliver qualified leads and close sales faster. With easily configurable 3-D lead scoring, automated campaigns and sophisticated search- based profiling, eTrigue enables marketing and sales teams to work together effectively to close more sales. With flat rate pricing that ensures no hidden costs and requires no dedicated resources, eTrigue provides marketers at companies such as Teneros, Silver Peak Systems and Optioneer Trading with the sales-focused solutions necessary to generate revenue faster and demonstrate true ROI. Founded in 2005 and based in Silicon Valley, eTrigue has been serving customers worldwide including start-ups ramping first revenue to Fortune 500 companies including Cisco Systems. More information is available at www.etrigue.com or by calling 1-800-858-8500.
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