Software automates on-demand marketing and management.
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Press Release Summary:
Within one integrated platform, Marqui MQ(TM) Spring '07 combines website content management software, email lead generation, online marketing, campaign management, and analytics capabilities. Web-based application includes functionality such as out-of-the-box integration with SalesForce.com, Google Analytics, MondoSearch, and Sitemaps Protocol. Closed-loop email marketing provides metrics to track success of every send.
Original Press Release:
Marqui Empowers Marketers with New Release of On-Demand Marketing Automation and Website Content Management Software
New release includes out-of-the-box integration with SalesForce.com, Google Analytics, MondoSearch, Sitemaps Protocol, amongst other enhancements
CANADIAN MARKETING ASSOCIATION NATIONAL CONVENTION, OTTAWA, Ontario, May 14 -- Marqui Inc., a leading provider of on-demand marketing automation and website content management software, announced today the release of its new Marqui MQ(TM) Spring '07 web-based application. Marqui MQ combines the company's easy-to-use website content management software, email lead generation, online marketing, campaign management, and analytics capabilities into one integrated platform. New functionality includes out-of-the-box integration with SalesForce.com, Google Analytics, MondoSearch, Sitemaps Protocol, and an enhanced look and feel for improved usability.
"We are eagerly awaiting this new version of the software. It will help us in our marketing and communications efforts above and beyond the everyday," says Kurt Pyrch, Managing Director, Best Western Cowichan Valley Inn. "We have been using Marqui for several months and what used to take hours or sometimes days to achieve, we were able to do in minutes, by ourselves. We have been very impressed with the functionality of the Marqui system and have taken our website from being a normal static site to what it is now, a dynamic environment that helps us reach more customers with more tools than we ever had access to before. And now, with the new marketing functionality available in this release, we will be able to improve our visibility on search engines, reach new customers, and generate more visitors and revenue."
Some of the new features of Marqui MQ Spring '07 include:
o Integration with SalesForce.com -- Marketers can easily build campaign-specific landing pages and forms to capture in-bound inquiries. These sales leads can be automatically input into SalesForce.com, the world's leading customer relationship management system. Prospects can also be exported easily out of SalesForce.com to be targeted with additional marketing efforts, including HTML email marketing campaigns. Marqui provides the website front-end and outbound marketing to SalesForce.com customers.
o Integration with MondoSearch and BehaviorTracking -- MondoSearch is an advanced, multi-lingual enterprise search engine, which helps users quickly find relevant data across the enterprise. BehaviorTracking is a next-generation analytics software that provides website intelligence based on what visitors searched for and found, and -- sometimes more importantly -- what they did not find. BehaviorTracking customizes the data for each relevant team member and actually recommends what actions should be taken to adjust course, improve sales, cut costs or retain customers.
o Integration with Google Analytics -- Google Analytics is a free, enterprise class website analytics package that provides insight into where a web visitor has come from, how long they have stayed on a site, pay-per-click (PPC) conversion metrics, and other pre-customer intelligence statistics. Marqui customers can integrate this free package with 'one-click', adding the appropriate conversion code to any page, file, or digital asset.
o Integration with Sitemaps Protocol -- Marqui customers can now easily inform search engines about specific pages and files on a website that are available for 'crawling' -- that is a review by a search engine's site indexing software. Acting as a complement to its existing search-engine friendly content, auto-generation and updating of the sitemap protocol allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently. This tool also provides Marqui customers with access to Google Webmaster Tools, a free and easy way to make your site more Google-friendly.
o Closed-loop Email Marketing Activities -- Non-technical users can now use Marqui to launch email marketing with improved deliverability and metrics to track the success of every send. Users can easily create multiple landing and goal pages to track an email from the moment it was sent, through all interactions with that email, right through the conversion process. List cleansing, subscriber opt-ins, and bounce management, are all managed through Marqui.
"The goal with this software release was to empower marketers with an integrated suite of tools that was easy to use and allowed for real, closed-loop marketing," says Dale Borland, President and CEO, Marqui Inc. "Companies that are focused on lead or demand generation need to launch affordable marketing campaigns quickly, capture in-bound inquiries, share the leads with the sales team, and round-trip the success of these leads back to marketing. And when you can do this, you can identify which marketing activities are working and which are not. In other words, you get accountability for every marketing dollar spent."
To attend a demonstration of Marqui, visit the company online at: www.marqui.com/spring07
About Marqui
Marqui empowers marketers through vision, design, and technology to help them transform their businesses online. The company's on-demand web marketing solution has helped over 200 organizations derive more value out of their content and brand through effective management and measurement of their online content and communications. Marqui's growing customer list crosses industry verticals and includes: the Phoenix Suns, Butterfield and Robinson, American Marketing Association, The Shriners of North America, Sybase, Children's National Medical Center, Merck, Hill & Knowlton, Tillamook Cheese, BC Ferries, Cruise West, the David Suzuki Foundation, YMCA, and the United Way. Marqui is a Microsoft Certified Gold Partner and can be found at www.marqui.com .
