Software automates email marketing campaigns.
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Press Release Summary:
Responsys Interact® v5.5 helps marketers integrate email and web-based marketing efforts via web analytics integration with built-in support for connectivity to solutions from Coremetrics(TM), Omniture®, WebSideStory®, and WebTrends®. SMS campaign support enables users to send mobile text message campaigns in batch mode or trigger them to automatically alert and notify people based on individual lifecycle events. Multilingual software also offers levels of password protection.
Original Press Release:
Responsys Interact 5.5 Delivers Next-Generation Email and Web Analytics Integration for Improved Campaign Targeting
REDWOOD CITY, Calif., Feb. 7 -- Responsys, a premier provider of on-demand email and lifecycle marketing solutions, today announced the release of Responsys Interact(R) 5.5, the latest version of the company's industry-leading email marketing automation software. With enhanced web analytics integration and built-in support for the leading web analytics vendors, including Coremetrics(TM), Omniture(R), WebSideStory(R), and WebTrends(R), Responsys Interact 5.5 makes it even easier for marketers to integrate their email and web-based marketing efforts for improved ROI.
Leading web analytics solution providers and other thought leaders from the web analytics industry joined Responsys today in an interactive online dialogue to discuss the benefits of combining email marketing and web analytics. The webinar, entitled "Email and Web Analytics: The Killer Marketing Combo," was attended by some of the most influential and respected authorities in the online marketing space.
"There's a growing need for marketers to get much more relevant, especially in the email channel," said Bryan Eisenberg, chairman of the Web Analytics Association and co-founder of Future Now, Inc. "And one of the better ways to do this is by leveraging website behavioral data to drive highly targeted marketing programs. It's great to see leaders like Responsys paving the way to making these types of campaigns a reality."
The extraordinary value gained by integrating email marketing and web analytics has become evident over the past year, with the early adopters reporting significant improvements in revenue, net profit, and overall marketing ROI. In fact, JupiterResearch reported a nine times revenue improvement over broadcast campaigns in its 2005 report, "The ROI of Email Relevance."
Many of the leading web analytics vendors and email service providers have performed initial integrations to accelerate time to value for customers. With the release of Interact 5.5, Responsys takes the integration even deeper, offering simple yet powerful out-of-the-box support for the leading web analytics solutions.
"Leveraging our industry-leading LIVEmail application, several joint Coremetrics-Responsys customers are already realizing significant ROI from highly targeted email campaigns," said Joe Davis, president and CEO of Coremetrics. "With Interact 5.5, Responsys is taking this integration to the next level by making it even easier for marketers to segment and personalize email campaigns."
"We've seen WebTrends customers quadruple email marketing revenues by fully integrating their email and web analytics, which, as respective market leaders, makes us particularly excited to partner with Responsys on this web analytics gateway integration," said Greg Drew, CEO and president, WebTrends Inc. "With Responsys Interact 5.5 and WebTrends accurate analytics, even more marketers will be able to easily and precisely develop targeted offers that accelerate their email marketing results."
"We're very excited to work with Responsys to offer an integrated web analytics and email marketing solution to our expanding base of joint customers," said Rand Schulman, CMO of WebSideStory. "Responsys Interact 5.5 offers industry-leading web analytics integration capabilities that make it easier than ever to manage, track, and deliver multi-stage campaigns."
Delivering "more open integration than any other vendor in the (email marketing) space," according to the December 2005 Forrester Wave: Email Marketing Service Providers, Q4 2005, Responsys Interact also integrates easily other custom web analytics and enterprise systems to enable the leverage of customer data from any source for improved message relevance and ROI.
Key Features in Responsys Interact 5.5
Responsys Interact 5.5 provides a powerful combination of new and enhanced features, including:
-- Next-generation web analytics integration, with seamless connectivity to leading solutions from Coremetrics, Omniture, WebSideStory, and WebTrends.
-- New support for Short Message Service (SMS) campaigns: Email marketers can now send mobile text message campaigns in batch mode, or trigger them to automatically alert and notify people based on individual lifecycle events. Dynamic content personalization is fully supported.
-- Enhanced language support: International marketers gain new translations for email footers and response pages, with support for 16 languages, 10 character sets, and UTF-8 encoding.
-- Improved security: Administrators can enforce a desired level of password strength for all users across all accounts.
"For sophisticated marketers who want to significantly improve the results of their email programs, it is critical that they add web analytics and web site behavioral targeting to the mix," said Scott Olrich, CMO of Responsys. "With Responsys Interact 5.5, we are delivering the most advanced marketing platform for enhanced web analytics integration capabilities. This powerful combination proves invaluable for increasing email marketing effectiveness and bottom line results."
Pricing and Availability
Responsys Interact 5.5 with enhanced web analytics integration is available immediately. Please contact Responsys for more details and pricing information.
About Responsys
Responsys is a premier provider of on-demand email and lifecycle marketing solutions. The company's industry-leading email marketing platform, Responsys Interact(R), empowers marketers to realize greater revenue and profitability gains through Individualized Lifecycle Marketing(TM) -- the automated, scalable process of sending highly relevant email messages at perfectly timed moments in the customer lifecycle. A recognized market and technology leader, Responsys was ranked number one in overall business value and suitability by JupiterResearch in 2005 and cited as a leader in the December 2005 Forrester Wave: Email Marketing Service Providers, Q4 2005. Responsys is trusted by market category leaders such as: Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest Corporation, Lands' End, Office Depot, PETCO, and The Sharper Image. Responsys, the world's largest private and profitable email service provider, is based in Redwood City, California, with offices in London, New York, San Francisco, Chicago, and Portland, Oregon. For more information, visit www.responsys.com.
CONTACT: Carolyn Love of Responsys, Inc., +1-650-801-7433, or clove@responsys.com
