Software analyzes user loyalty toward commercial vehicles.

Press Release Summary:



Through fact-based measurement, Commercial Vehicle Loyalty Analysis helps medium- and heavy-duty truck and engine manufacturers understand customer base loyalty and analyze growth opportunities. Solution analyzes loyalty based on vehicle registration data to measure conquest and defection throughout several categories: fleet size, vocation, vehicle type, cab configuration, and make. It also provides multiyear picture of market movement at national, regional, or dealer level.



Original Press Release:



Polk Debuts Commercial Vehicle Loyalty Analysis



Industry exclusive offering measures customer loyalty and identifies conquest opportunities

LOUISVILLE, Ky., March 22 - R. L. Polk & Co. unveiled its Commercial Vehicle Loyalty Analysis solution today at the Mid America Trucking Show (MATS). This industry-first product addresses the market need for customer metrics enabling commercial truck and engine manufacturers to better understand the loyalty of their customer base, analyze growth opportunities and take pre-emptive action against potential defectors.

"We are extremely excited to introduce the Polk Commercial Vehicle Loyalty Analysis solution to an industry that can truly benefit from its strategic focus," said Gary Meteer, account director for Polk's Commercial Vehicle Team. "Until now, customer loyalty has been difficult to track and measure. This exclusive product will help commercial truck and engine manufacturers to better understand customer retention and allow them to refine marketing strategies by giving them an in-depth view of their customers."

Polk Commercial Vehicle Loyalty Analysis was developed to enable medium- and heavy-duty truck and engine manufacturers to better understand their customers through fact-based measurement. Polk applies its expertise in analyzing loyalty using vehicle registration data to measure conquest and defection throughout several categories including fleet size, vocation, vehicle type, cab configuration and make.

"Our product is the first to use fact-based, measurable data to create a solution that helps companies increase vehicle sales volumes and market share. It is not a survey of purchase intention; rather, a measurement of actual vehicle transactions," said Meteer. "In such a dynamic marketplace, understanding your customers is the difference between leading the pack and following the competition."

Polk's unique Commercial Vehicle Loyalty Analysis examines new truck registrations for the previous five years to determine the brand loyalty of individual fleets. In addition to providing customers with specific information including Gross Vehicle Weight (GVW), truck body style or vocation, Polk Commercial Vehicle Loyalty Analysis provides a multi-year picture of market movement at a national, regional or dealer level.

About R. L. Polk & Co.

R. L. Polk & Co. is the premier provider of motor vehicle information and marketing solutions. Polk collects and interprets global data, and provides extensive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive and commercial vehicle manufacturers, dealers and aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.

CONTACT: Michelle Culver (Onsite), +1-248-342-6211, mculver@baileypr.com, or Emily Drake, +1-248-362-4200 ext. 226, edrake@baileypr.com, both of John Bailey & Associates, for R. L. Polk & Co.

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