Smart Drive provides portable storage/workspace solution.

Press Release Summary:

Available in 256 MB, 512 MB, 1 GB, or 2 GB capacities, U3 smart Mini TravelDrive(TM) offers built-in U3(TM) support that transforms USB flash drives from storage devices into USB smart drives. It hosts personal workspace of user's data and files, software programs, personal preferences, passwords, and settings as well as means for managing them. Secure solution, measuring 2.25 x 0.85 x 0.27 in., has blue LED status indicator and works with any Windows XP/2000 PC.

Original Press Release:

Memorex Introduces U3 Smart Mini TravelDrive

Consumer Electronics Leader Uses U3 Platform to Transform USB Flash Drive Into U3 Smart Drive

Product Revealed at DEMOfall

CERRITOS, Calif., Sept. 19 / -- Memorex today announced its U3 smart Mini TravelDrive(TM), the first in Memorex's family of TravelDrive portable storage devices to offer built-in U3(TM) support that transforms USB flash drives from simple storage devices into USB smart drives. Memorex's first U3 smart drive hosts a personal workspace of not only a user's data and files, but also software programs, personal preferences, passwords and settings, and the means for managing them -- all in a highly secure and stylish device. The new metallic "platinum" Mini also features many of the signature characteristics of Memorex's award-winning line of USB TravelDrives, including a slim design; cool, blue LED status indicator; reinforced aluminum lanyard connector with lanyard; ergonomic gripping area; and more.

"As a leader in the USB flash drive market, Memorex has a trusted, highly recognizable consumer brand and widespread retail distribution, which make its U3 smart Mini TravelDrive appealing to so many consumers," said Kate Purmal, chief executive officer of U3. "Our hardware partners like Memorex are enabling the next generation of personal computing by building smart drives that allow consumers to take their personal computing experience with them everywhere."

Featuring up to 2GB of storage for digital photos, music, data or video files, Memorex delivers its U3 Mini TravelDrive with four distinct U3 smart software applications designed to deliver the ultimate in smart portable storage; private, secure and personalized computing on shared PCs; and system stability and performance -- all in an easy-to-use and stylish device.

o Migo(TM) provides the freedom and flexibility to carry an entire computer profile from one PC to another on a U3 smart Mini TravelDrive. When consumers plug a Mini TravelDrive into another PC, Migo displays their data files, folders, Internet Explorer(TM) settings, desktop wallpaper and icons on the host PC. All changes are synchronized each time the U3 smart Mini TravelDrive is plugged into another PC.

o Mozilla Thunderbird(TM) email client makes emailing safe, fast and easy to use with features such as intelligent spam filters, built-in Real Simple Syndication (RSS) reader and quick search. Consumers can read email stored on their U3 smart Mini TravelDrive at an Internet kiosk or any other computer.

o U3 Anti-Virus Powered by McAfee(R) is the first anti-virus software for USB smart drives. It ensures that all information stored on a U3 Mini TravelDrive -- including applications, data and identity -- is secure from malicious threats.

o U Safe enables password protection of the U3 Mini TravelDrive allowing all data to be kept safe.

Consumers who buy the U3 smart Mini TravelDrive can download additional U3 smart software applications directly from the built-in U3 Launchpad or by visiting

At just 2.25 inches long, 0.85 inches wide and 0.27 inches thick, the U3 smart Mini is up to an inch shorter than other Memorex TravelDrives, making it easy to toss it in a travel pouch, coin purse or pocket and always keep favorite digital photos, important data files and more close at hand. Available in 256MB, 512MB, 1GB or 2GB capacities, the U3 smart Mini offers a complete range of models.

"The USB flash drive market continues to grow at an accelerated pace, and consumers have embraced these products as part of their mobile computing life," said Allen H. Gharapetian, vice president of marketing and product development for Memorex. "With our new line of U3 smart Mini TravelDrives, we are now providing a way for consumers to work on any Windows XP or 2000 PC as if it were their own."

Earlier this year, Memorex announced its partnership with U3 with plans to evolve its TravelDrive family of USB flash drives into U3 smart drives that host U3 smart software applications. One of the first products built using the U3 platform, Memorex's U3 smart Mini will be revealed tomorrow at the DEMOfall conference. Held this year in Huntington Beach, Calif., through Sept. 21, DEMOfall is the premiere launchpad for many of the world's innovative technologies.

Availability and Pricing

The Memorex U3 smart Mini TravelDrive will be available at major consumer electronics and office supply retailers beginning Oct. 15. Suggested retail prices are $29.99 for 256MB of capacity, $49.99 of 512MB of capacity, $89.99 for 1GB of capacity, and $179.99 for 2GB of capacity.

Is it live or is it Memorex?(R)

Memorex Products, Inc. is the U.S. market-share leader of digital media and media accessories. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. Memorex is headquartered in Cerritos, Calif. For more information on Memorex Products, Inc. or its products, please call 562-653-2800, or visit the company's Web site at

Memorex and the Memorex logo are registered trademarks of Memorex International Inc. TravelDrive is a trademark of Memorex Products, Inc.

All other trademarks and registered trademarks are the property of their respective companies.

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