Small Business Can Now Benefit from Low Cost IP Telephony with Avaya's IP Office and Gamma Telecom SIP Trunking Capabilities
o Gamma Telecom reseller's can now offer small businesses greater benefits from their communication investment
18, October 2007
GUILDFORD, UK - Avaya Inc. (NYSE:AV), a leading global provider of business communications applications, systems and services announced that Gamma Telecom Session Initiation Protocol (SIP) Trunking services have been rated compliant with Avaya's IP Office, an industry-leading intelligent communications solution for small and medium businesses. As a result, smaller firms are able to reduce their costs, operate more flexibly and get more benefits from their communications investment.
"We have a very good relationship with Avaya and have worked closely to ensure our solutions are interoperable," said Richard Bligh, marketing director of Gamma Telecom. "By combining Gamma's services with Avaya's products, we are now able to offer our channel partners an even greater mix of feature-rich, cost-effective IP telephony solutions. Our aim is always to put our channel partners ahead of the market, and this partnership with Avaya has allowed us to continue to build on that strategy."
SIP is an industry-standard signaling protocol used to establish communication sessions over a data network - from a simple two-way telephone call to a collaborative, multimedia conference. SIP trunking services from Gamma Telecom, one of the UK's largest providers of voice services and applications now have been tested for interoperability with Avaya IP Office, a secure, easy-to-use voice and data server that supports up to 350 users. To date more than 100,000 Avaya IP Office systems have been sold to small and midsized businesses worldwide.
Gamma Telecom is one of the first carriers to complete a countrywide network using an IP-based soft-switch. Gamma Telecom runs a range of voice solutions over its private network that is targeted for resale in the small to medium-sized business market.
"This is a true win, win story" said Graham Bunting, director small business, Avaya, UK and Ireland "Resellers can offer their customers a complete SIP Trunking solution which provides small businesses with low cost calls and increased flexibility in a phone system - as well as up to a 60% saving over ISDN. On the other hand, resellers can enjoy increased margin revenues from both the voice application and the re-sell of SIP Trunks lines" concluded Bunting.
By using Avaya IP Office with SIP Trunking, businesses can improve voice quality and reduce the chances of equipment failure by eliminating the need for an additional gateway. They can affordably link multiple company locations in a single network - enabling them to share the same communications features and applications companywide. They also can create new direct dial extensions on demand, eliminating the need for costly Primary Rate Interface (PRI) service and the sometimes lengthy waits involved when new lines are installed.
About Avaya
Avaya delivers Intelligent Communications solutions that help companies transform their businesses to achieve marketplace advantage. More than 1 million businesses worldwide, including more than 90 percent of the FORTUNE 500®, use Avaya solutions for IP Telephony, Unified Communications, Contact Centers and Communications-Enabled Business Processes. Avaya Global Services provides comprehensive service and support for companies, small to large. For more information visit the Avaya Web site: www.avaya.com.
About Gamma
Gamma Telecom (www.gammatelecom.com) is one of the UK's largest providers of voice services and applications, switching in excess of 7 billion minutes per annum and serving a growing number of resellers and carriers. Gamma's innovative voice services are designed specifically for SME end-users and supplied through channel partners, including resellers, ISPs and systems integrators for fast, efficient and profitable resale.
Gamma is the only major UK telecommunications company to exclusively sell through the reseller channel, and is the fastest growing UK alternative network operator. In the 2005 Sunday Times Microsoft Tech Track 100, Gamma was ranked the UK's 6th fastest growing technology company.
Media Relations:
Giorgia Casnedi
Avaya
+44 (0)1483 308 758
casnedi@avaya.com
Jo Emmerson
EML
+44 (0) 208 408 8000
Gamma@eml.com
Arseny Tseytlin
Fleishman-Hillard
arseny.tseytlin@fleishmaneurope.com
+44 (0) 207 395 7044
