Global Positioning Systems (GPS)
SiRF Set to Create 'Location Waves' at 3GSM World Congress
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SAN JOSE, Calif., Feb. 9 /- Driving home the message of location becoming mainstream in the mobile phones, SiRF Technology Holdings, Inc. (NASDAQ:SIRF), a leading provider of GPS-enabled silicon and premium software location platforms, is preparing a cornucopia of new product, platform, alliance and technology announcements at the upcoming 3GSM World Congress in Barcelona, Spain. Taken together, these announcements will demonstrate how SiRF is combining the key elements of the location ecosystem to drive down the cost and accelerate the development of next-generation location platforms, thus enabling wireless carriers to support a wide range of location-based services with greater efficiency.
"We fully anticipate that in 2007 wireless will be the fastest growing segment of the GPS marketplace, and at 3GSM we will once again demonstrate our leadership in enabling the whole location ecosystem to drive the next wave of opportunity," said Kanwar Chadha, founder and vice president of marketing for SiRF. "Through our products, alliances and initiatives, we are creating a unified approach to location-based services application development and deployment to benefit the entire industry by reducing market fragmentation and fostering the creation and delivery of exciting new services."
SiRF will be showcasing and demonstrating many new location enabled products and technologies at the show.
Among the announcements SiRF will make at 3GSM are:
o A new product, SiRFstarIII GSD3t, that uses architectural innovations
and advanced technology to enable mobile phone manufacturers to add
industry leading SiRFstarIII Multimode AGPS performance to their
products at minimal cost and size
o An availability breakthrough for location-based services through a
partnership with Skyhook to deliver the first positioning system,
SiRF's Multimode Hybrid Location Platform, that combines both GPS and
Wi-Fi location data seamlessly to provide instant and accurate location
information both indoors and outdoors.
o An alliance with Openwave, a leading supplier of mobility
infrastructure to wireless operators and ASPs worldwide, to integrate
SiRF's SiRFLoc Multimode location server with Openwave's Location
Manager, significantly reducing the time to deployment for location
enabled services.
o A key technical milestone towards the widespread adoption of location
enabled services through successful Secure User Plane for Location
(SUPL) protocol interoperability testing with NEC, a leading supplier
of location-information infrastructure.
o Collaboration with NXP Semiconductors (the newly independent
semiconductor company founded by Philips), a leading supplier of
wireless platforms to mobile phone industry, to location enable 3G
handsets by integration of SiRFstarIII AGPS solution onto Nexperia
cellular system platform
o SiRF also recently announced that it is bringing the benefit of
location awareness to the users of to Ultra-Mobile PCs (UMPC), an
emerging mobile platform, with ASUS launching industry's first
ultra-mobile PC ASUS R2H with integrated SiRFstarIII GPS capabilities.
SiRF will showcase a range of innovative, location-aware customer offerings for wireless operators, consumers and ODMs based on SiRF's award-winning SiRFstarIII GPS architecture.
Visit SiRF at 3GSM 2007 at booth #F06 in Hall 1 at the Fira de Barcelona in Barcelona, Spain on February 12 -15, 2007.
About SiRF Technology Holdings, Inc.
SiRF Technology Holdings, Inc. develops and markets semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies, enhanced by wireless connectivity capabilities such as Bluetooth, for high-volume mobile consumer devices and commercial applications. SiRF's technology has been integrated into mobile consumer devices such as automobile navigation systems, mobile phones, PDAs, GPS-based peripherals and handheld GPS navigation devices, and into commercial applications such as location servers, asset tracking devices and fleet management systems. SiRF markets and sells its products in three target platforms: wireless handheld devices, such as mobile phones; automotive electronics systems, including navigation and telematics systems; and consumer and compute devices, including personal digital assistants, notebook computers, recreational GPS handhelds, mobile gaming machines, digital cameras and watches. Founded in 1995, SiRF is headquartered in San Jose, Calif., and has sales offices, design centers and research facilities around the world. The company trades on the Nasdaq Stock Exchange under the symbol SIRF. Additional information about SiRF and its location technology solutions can be found at http://www.sirf.com/.
FCMN Contact: jvankampen@sirf.com
Source: SiRF Technology Holdings, Inc.
CONTACT:
Lori Evans of Evans Public Relations,
+1-650-312-8344,
mobile, +1-650-200-5891,
lori@evanspublicrelations.com,
for SiRF Technology Holdings, Inc.;
or
Rebecca Parr of SiRF Technology, Inc.,
+1-408-392-8422,
rparr@sirf.com
Web site: http://www.sirf.com/
