Press Release Summary:
SunPromo(TM) Universal multi-purpose, UV-curing screen ink system is designed for promotional campaigns that involve printing similar graphics on range of different materials. Designed for printing indoor and short-term outdoor displays, product offers single ink system, enabling brands to match color and appearance between substrates. Unit is adaptable for quick turnaround on all presses, and produces consistent high-quality finish and color.
Original Press Release:
Sun Chemical First to Market with a Single UV Screen Ink System: SunPromo(TM) Universal Range
SunPromo(TM) Universal - designed specially for point of purchase & advertising displays
FESPA, Munich - Today retailers and brands are increasingly faced with the challenge of attracting customer eye-balls, whether it be via arresting ambient display advertising or cleverly engineered point of sale promotions. After extensive research and product testing, Sun Chemical is accelerating innovation in this space with the introduction of the SunPromo(TM) Universal range; a versatile multi-purpose UV curing screen ink system. SunPromo(TM) can be successfully applied across a wide range of substrates, offering standardisation to match offset print collateral.
Promotional campaigns often involve printing similar graphics on a range of different materials, SunPromo(TM) Universal, specially designed for printing indoor and short-term outdoor displays, offers a single ink system, enabling brands to match the colour and appearance between the different substrates.
Jonathan Sexton, Sales and Marketing Director, Screen & Narrow Web Europe at Sun Chemical said: "We've been closely monitoring the trend for using offset to produce large POP displays and in turn the need to match screen process with offset print collateral. Following extensive R&D, we believe Universal represents a genuine first to market in terms of superior reliability of adhesion, ease of use and standardisation of a single ink system."
SunPromo(TM) Universal presents a combination of versatility along with exceptional ease of use and printability. It provides superior adhesion attributes so can be applied to a range of materials, is highly adaptable for fast turnaround on all presses, and produces consistent high quality finish and colour ideally suited for multisubstrate campaigns.
Felipe Mellado, CMO of Sun Chemical: "We're hugely encouraged by the benefits that SunPromo(TM) Universal will bring to our customers. Today brands need consistency across their sales and advertising collateral in order to communicate and strengthen brand awareness. Crucially, Universal allows them to implement their messaging effectively across a broad range of materials and substrates, whilst maintaining optimal print quality."
The four colour process is available now, to be followed by SunMatch(TM) colour blending system inks.
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About Sun Chemical
Sun Chemical, a member of the DIC group, is the world's largest producer of printing inks and pigments and a leading provider of materials to packaging, publication, coatings, plastics, cosmetics, and other industrial markets. With annual sales of more than $3.5 billion, Sun Chemical has over 10,000 employees supporting customers around the world.
Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. For more information, please visit our Web site at www.sunchemical.com .