Simrad Structurescan 3D Honored with Industry Award for Product Innovation


Award Marks Third Consecutive Win For Innovation Leader



Egersund, Norway – Simrad StructureScan® 3D sonar imaging has won the National Marine Manufacturers Association (NMMA) Innovation Award in the Consumer Electronics category at the 2016 Miami International Boat Show. Following the success of the Simrad NSO evo2 multifunction display in 2014, and Simrad ForwardScan™ sonar in 2015, this is the third consecutive NMMA innovation win at the Miami show for the brand. Simrad HALO Pulse Compression Radar also won the NMMA Innovation Award in September at the 2015 International Boat Builders’ Exhibition and Conference (IBEX).



The Innovation Awards program, organized by the NMMA and judged by Boating Writers International (BWI), recognizes exceptionally innovative, new consumer marine products that best meet the criteria of “Having innovative distinction from other products currently manufactured in the marine industry; providing benefit to the marine industry and/or consumer; providing practicality of use; and are cost-effective.”



Simrad StructureScan 3D allows boaters to easily see fish, underwater structure and bottom contours in a stunning three-dimensional display on their NSS and NSO evo2 navigational systems. StructureScan 3D imaging quickly scans underwater terrain to create high-resolution, 180-degree super-wide, three-dimensional views – in depths to 300 feet and as far as 600 feet port and starboard. Yielding captivating images with unprecedented detail, StructureScan 3D gives cruisers and offshore anglers a better understanding of where fish, bottom contours and structure are located in relation to their boat. The true-to-life 3D scans are viewed on the Simrad NSS and NSO evo2 display, when used in combination with the StructureScan 3D Skimmer® transducer and module – making the NSS and NSO evo2 the ultimate fishfinders.



“We are deeply honored to be continually recognized by the NMMA,” said Leif Ottosson, CEO of Navico. “To be selected, year after year, for providing game-changing sonar, radar and navigation solutions by a panel of industry professionals, speaks volumes to the way we approach our work every day. At Navico, our primary focus is to develop innovative products that provide meaningful benefits on the water. We are thankful that this has been recognized by industry professionals, year after year.”



For more information on Simrad StructureScan 3D or the entire line of Simrad-branded marine electronics, please contact 800-324-1356 (toll-free) in the USA or 800-661-3983 (toll-free) in Canada or visit www.simrad-yachting.com.



About Simrad: The Simrad brand is wholly owned by Navico, AS. Navico is currently the world’s largest marine electronics company and produces products under leading marine electronics brands: Lowrance, Simrad, GoFree and BG. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. www.navico.com.




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