Shelf Management System features paddle messages.

Press Release Summary:




Shelf Works(TM) Expandable Tray Shelf Management System uses purposely oversized Pusher Paddles to improve branding and to cross-sell other merchandise. While loaded, system maximizes product visibility, keeps products permanently faced, enhances category integrity, insures coherent presentation, and increases impulse buying. When lane is empty, branded paddles continue to promote product and brand, and can point out alternates and substitutions.



Original Press Release:



Paddle Messages Improve Product Branding and Cross Selling



The capability to display custom messages on Pusher Paddles offers new opportunities for Product Manufacturers to improve Branding, and Retailers to cross-sell other merchandise. The purposely oversized Paddles of Trion's Shelf Works(TM) Expandable Wire Tray Shelf Management System are designed to permit manual application of messages in short run quantities, as well as automated application during manufacture for large scale rollouts. Additional promotion and branding opportunities are possible via optional shelf edge labeling systems. While loaded, the Shelf Works(TM) Shelf Managements System maximizes product visibility, keeps products permanently faced, enhances category integrity, insures coherent presentation, and increases impulse buying. When a lane is empty, branded paddles continue to promote the product and brand, and can even point out alternates and substitutions to secure additional sales.

For more information on the 6 styles Shelf Works(TM) systems available, contact Trion Industries, Inc., at 800-444-4665, by fax at 570-823-4080, email at info@trionind.com, or visit www.triononline.com/trionshelfworks/ for an interactive animated presentation or to download a catalog in Adobe Acrobat PDF format.

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