Sharper Image Improves Online Shopping with Bill Me Later


Leading Specialty Retailer Launches Trusted Payment Option from I4 Commerce to Help Increase Sales

TIMONIUM, Md.--I4 Commerce today announced that Sharper Image will use I4 Commerce's Bill Me Later® and promotional financing services to attract new customers and help increase sales online. Bill Me Later offers Sharper Image customers a fast, convenient and secure way to pay for online purchases without providing credit card information. With I4 Commerce's promotional financing program, customers can also enjoy no payments for 90 days. These options have proven to attract new customers, and increase sales and average order value for merchants.

"I4 Commerce provides the perfect blend of trust and convenience that is key to attracting new Web customers who may be cautious or too busy to get to our stores," said Roger Bensigner, senior vice president of marketing for Sharper Image. "Additionally, the I4 Commerce Merchant Network is a great tool for attracting shoppers who use Bill Me Later but have not visited the Sharper Image. No other payment method provides this level of network marketing support."

I4 Commerce enables retailers to take back their point-of-sale payment experience to capture lost sales, customer loyalty and maximize profits. Through a single implementation of its PayCapture suite, merchants gain access to a suite of technology solutions including Bill Me Later, promotional financing, private label and integrated marketing programs. The I4 Commerce Merchant Network allows merchants to promote their brands and special offers to existing Bill Me Later users and drive incremental sales.

"With more than 400 retailers and millions of consumers in our trusted network, I4 Commerce is changing how companies and consumers view the payment process," said Vince Talbert, vice president of marketing at I4 Commerce. "We take credit cards out of the equation and help merchants attract new Web buyers and encourage repeat business. Only by giving consumers options other than credit cards can merchants grow their online sales as quickly as they should grow."

About Sharper Image

The Sharper Image is a specialty retailer that is nationally and internationally renowned as a leading source of new, innovative, high-quality products that make life better and more enjoyable. The Company's principal selling channels include 194 Sharper Image specialty stores throughout the United States; the award-winning Sharper Image monthly catalog; and its primary Website, www.sharperimage.com. The Company also has business-to-business sales teams for marketing its exclusive and proprietary products for corporate incentive and reward programs and wholesale to selected U.S. and international retailers.

About I4 Commerce

I4 Commerce is a rapidly growing technology company helping to connect leading merchants with high value customers by improving the purchase experience. I4 Commerce's payment and marketing technology solutions help establish and maintain trusted relationships between hundreds of top tier retailers and high value customers at the point-of-sale. Millions of consumers rely on the safety and convenience of I4 Commerce's payment solutions when shopping online, via phone and in-store to help save both time and money. The solutions are the first new payment methods since credit cards to be so broadly available within the United States. For more information, visit www.I4commerce.com.

Contacts
Schwartz Communications
Jennifer Barlow or Scott Love, 781-684-0770
i4@schwartz-pr.com
or
I4 Commerce
Heather Fields, 443-921-1961
heather.fields@i4commerce.com

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