Service helps users manage search lifecycle process.
Press Release Summary:
Merging Pre-Click Campaign Management Services with Post-Click Services, Search Lifecycle Management Service automatically transfers search-generated lead data into sales management systems and tracks results for continuous improvement of search engine marketing programs. Service not only drives prospects to clients' web sites, but manages entire search lifecycle management process to help convert traffic into actionable leads and track lead through to sale.
Original Press Release:
SmartSearch Marketing Launches Pre- and Post-Click Search Marketing Campaign Management Services
SmartSearch Takes the Lead in Helping b-to-b Customers Manage the Entire Search Lifecycle Management Process - From Search to Sale
NEW YORK, AD:TECH 2006 (BOOTH # 412), Nov. 6 /-- SmartSearch Marketing, a full-service search engine marketing agency specializing in consumer and business-to-business markets, today unveiled its new Search Lifecycle Management services for b-to-b customers. By merging SmartSearch's traditional Pre-Click Campaign Management Services with enhanced Post-Click Services, the new offering improves conversion rates, automatically transfers search-generated lead data into sales management systems and tracks results for continuous improvement of search engine marketing programs. For the first time, b-to-b customers can automatically measure cost per sale, not just cost per lead.
SmartSearch offers a systematized approach to industry best practices and proven Web site and landing page design to increase the percentage of Web site visitors that take a desired call-to-action -- be it lead generation, downloading software, registering for white papers or making an immediate purchase. SmartSearch is the first marketing agency for b-to-b customers that not only will drive prospects to clients' Web sites, but manage the entire Search Lifecycle Management process to help convert traffic into actionable leads and automatically track the lead through to sale.
"Most search engine marketing companies narrow their focus to Pre-Click campaign management services by only driving and tracking traffic to the customer's Web site," explained Dale Hursh, CEO of SmartSearch Marketing. "Through our new Search Lifecycle Management services, we take it much further by not only helping convert the traffic into leads, but, automatically tracking them through the entire sales cycle to completion of the sale. This especially is important to b-to-b customers that have longer and more complex sales processes. In the end, our customers increase sales and see exactly what calls-to-action, promotions and search terms are resulting in actual closed deals. It allows them to know the real cost of their advertising and marketing campaigns by tracking not just the cost of the lead, but, the total cost of the sale."
SmartSearch's new Search Lifecycle Management offering blends best practices and technologies of Pre- and Post-Click search engine marketing campaigns. As a natural evolution and maturity of search marketing programs, Search Lifecycle Management represents the continuous management of campaigns -- from search and click-throughs all the way through the lead conversion process and the ultimate sale of goods or services.
The new service offering includes:
Pre-Click Campaign Management
o Find Prospects -- Step one in the process focuses on identifying the right prospective online prospects, what search sites are most suitable and developing targeted messaging for each specific audience.
o Drive Traffic -- SmartSearch develops a comprehensive campaign of pay-per-click advertising, search engine optimization and paid inclusion, as well as online marketing tools, such as banner ads, blog ads and video ads, to drive prospects to a customer site.
Post-Click Campaign Management
o Convert Visitors -- With increased Web traffic, SmartSearch develops and implements programs designed to improve conversion rates. Focused on maximizing the Web site experience, services focus on site design and usability, content development, improved landing pages and setting up specialized micro sites to spur desirable calls to action.
o Improve Results -- To increase the overall effectiveness of search engine marketing campaigns, SmartSearch's highly skilled experts conduct extensive Web and lead tracking analytics to continually improve results. With the addition of automated lead tracking capabilities, the analysis can be continued clear through to the sale resulting in the ultimate measurement of success: Cost per Sale.
"SmartSearch has identified and solved the 'Achilles heel' of the search engine marketing process," said Richard Rabins, co-chairman of Alpha Software, a database software company. "Organizations have tools and campaigns to drive people to their Web sites but don't have automated ways to help convert those leads to sales. Up to now, the choices were to do nothing or spend a significant amount of man hours trying to do your own analysis. This offers the first true automated way to identify what search terms and marketing campaigns/Web site design techniques help close the deal. It's a major extension of what currently is available in the b-to-b world."
SmartSearch's Search Lifecycle Management services are available immediately. Special introductory pricing is available for the next 60 days. For more information, contact SmartSearch at 303-444-3134 or visit its Website at www.smartsearchmarketing.com
About SmartSearch Marketing
SmartSearch Marketing is a full-service search engine marketing agency that helps clients generate leads, acquire customers and position brands online. A leader in managing the entire Search Lifecycle Management process, the SmartSearch team serves clients throughout the United States by integrating search engine optimization, pay-per-click advertising and post-click Web site conversion and sales tracking. SmartSearch guarantees its pre-established cost-per-lead and cost-per-customer goals and monthly spending limits. For more information visit www.smartsearchmarketing.com.
