Service helps manage corporate reputation and brand image.
Press Release Summary:
Addressing marketing and communications optimization, PRIME web.Analysis offers real-time solution for monitoring, contextualizing, and visualizing unstructured content from Web-based news, blogs, and forums. Combination of PRIME research-based consulting and IBM OmniFind technology lets corporate communicators and public relations professionals uncover consumer intelligence, identify emerging issues, and track competitors instantaneously from desktop.
Original Press Release:
PRIME Research and IBM Partner to Launch PRIME web.Analysis
New service integrates PRIME communications research and consulting expertise with IBM's OmniFind technology to offer advanced monitoring, expert analytics and skilled consulting to manage corporate reputation and brand image
LAS VEGAS, Nov. 5 -- PRIME Research, a global leader in corporate communications analysis and consultation, and IBM, developer of best-in-class OmniFind enterprise search and text analysis, today announced the launch of PRIME web.Analysis, a real-time solution for monitoring, contextualizing and visualizing web-based news, blogs and forums for the purposes of marketing and communications optimization.
"The web.Analysis system enables clients to uncover consumer intelligence, identify emerging issues and track competitors instantaneously from the desktop," said Mark Weiner, CEO of PRIME North America. "With the release of PRIME web.Analysis, PRIME continues its long tradition of enabling corporate and brand communicators to demonstrate and generate a positive return on their investment in public relations. In this way, PRIME and IBM continue their practice of partnering with excellence."
The industry's most advanced content analysis software for corporate communicators and public relations professionals combines the research-based consulting expertise of PRIME with the technological acumen of IBM to provide precise, instantaneous analysis from unstructured content on the web. Using advanced contextual analysis and intelligent search, PRIME web.Analysis extracts relevant insight to track consumer sentiment, thus enabling clients across a broad range of industries to communicate more efficiently and effectively. In addition, skilled PRIME consultants in eight locations around the globe are available to provide interpretive analysis and strategic guidance.
"Given the proliferation and immediacy of web-based content, PRIME's web.Analysis allows Michelin to easily parse through hundreds of thousands of online media to quickly and proficiently listen, understand and engage with our key stakeholders," said Thomas Hermann, Director of Communication, Michelin in Germany, Austria, and Switzerland. "The current financial crisis, which has strongly affected the entire automotive industry as well as suppliers like Michelin, is regarded as an important communications challenge. Hence, a real-time analysis of the media coverage becomes absolutely crucial for us to successfully manage this situation," Hermann continues. "In conjunction with PRIME's analysis of traditional media, web.Analysis enables Michelin to monitor, navigate and act at the speed of business."
The service launch was made public at the IBM Information on Demand Conference in Las Vegas, Nevada.
About PRIME Research:
A communications research innovator, PRIME Research ranks among the largest global public relations research firms with operations in six continental hubs and serving clients in 35 countries in the Americas, Western and Eastern Europe, the Middle East, Africa, Australia and Asia. With fifteen industry practice areas as well as a complete array of public relations research, evaluation and consulting services, PRIME leverages its marketing and corporate communications expertise to help clients to build brands and reputations. For more information, visit www.prime-research.com/ .
About IBM
For more information on IBM OmniFind, visit http://www-01.ibm.com/software/data/enterprise-search/omnifind-enterprise/
CONTACT: Mark Weiner, +1-203-414-8482, weiner@prime-research.com, or Dr. Katherine Guertler, Project Leader, web.Analysis, +49 6131 2180-120, guertler@prime-institute.com, both of PRIME Research
