Service creates optimal marketing plan for dealers.

Press Release Summary:



Part of CustomerTouch(TM) and Digital Advertising Managed Services, Virtual Marketing Representative Service works with dealership personnel to review customer demographics and buying patterns, identify and evaluate tactics dealers have executed in past, and formulate plan that makes sense for specific dealer markets. Activities include market segmentation and prospect targeting, differentiation and positioning, creative development and execution, and measurement and metrics reporting.



Original Press Release:



ADP Dealer Services Introduces ADP's Virtual Marketing Representative Service for Dealers as Part of Its Suite of Managed Services



HOFFMAN ESTATES, Ill., Feb. 11 / -- The Dealer Services Group of Automatic Data Processing, Inc. (NYSE:ADP) today announced the introduction of its Virtual Marketing Representative Service as part of its CustomerTouch(TM) and Digital Advertising Managed Services. ADP's professionally trained staff of Virtual Marketing Representatives (VMRs) are specially trained to:
-- Work with dealers to create impactful dealership strategic marketing plans
-- Execute on the elements of the marketing plans
-- Engage multiple and varied communications mediums and channels
-- Measure the results of the marketing campaigns
-- Deliver comprehensive information on the ROI for marketing investment back to dealers

Virtual Marketing Representative activities include market segmentation and prospect targeting, differentiation and positioning, marketing plan, creative development and execution, and measurement and metrics reporting.

"A significant amount of dealership time and money are spent on marketing activities but many of dealerships struggle with executing on the details consistently and professionally or knowing whether they are getting the most from their investment. One of the primary goals of our Virtual Marketing Representative Service is to help dealers maximize the potential of their marketing efforts," said Kevin Henahan, Senior Vice president of Marketing for ADP Dealer Services.

ADP Virtual Marketing Representatives will work with dealership personnel to review customer demographics and buying patterns, identify and evaluate tactics dealers have executed in the past, and pull together a plan that makes sense for specific dealer markets.

"Executing an effective marketing and advertising plan doesn't have to be time-consuming, difficult or inflexible. ADP's Virtual Marketing Representative Service presents a new, more efficient way for dealers to drive more traffic, close more deals and build more profits," states Mark Przybylski, Sr. Director of Product Marketing for ADP.

About ADP
Automatic Data Processing, Inc., with nearly $8 billion in revenues and approximately 585,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging more than 55 years of experience, ADP offers the widest range of HR, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to organizations of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world. For more information about ADP Dealer Services, visit the company's Web site at http://www.dealersuite.com/.

ADP is a registered trademark of ADP of North America, Inc.

CONTACT: Andy Tippet of ADP Dealer Services, +1-847-485-4393, andrew_tippet@adp.com

Web site: http://www.dealersuite.com/

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