Semafone Partners with AsiaPay to Offer Secure Payment Solution for Contact Centres

HONG KONG — AsiaPay, the premier electronic payment service and solution provider in Asia-Pacific, is pleased to announce that Semafone, the international provider of secure payment technology for call centres, has signed a two way partnership with AsiaPay. As Semafone continues to expand its presence in Asia, the solution will provide existing and new AsiaPay customers with a secure way to make payments over the telephone throughout the region.

AsiaPay's Payment Gateway is a proven and feature-rich multi-channel, multi-currency, multi-lingual, highly customizable and expandable payment gateway solution. It is widely recognized and certified by acquiring banks as well as card associations and has been adopted by leading banks and well-known corporates worldwide. Semafone will work seamlessly with its comprehensive payment processing capabilities, reporting and fraud monitoring system.

Semafone's payment method allows customers to enter card numbers directly into their telephone keypad when they make a payment over the phone.  From here, the numbers are transmitted directly to the bank so no details are stored on the contact centre systems. This completely removes the contact centre from the scope of Payment Card Industry Data Security Standard (PCI DSS) regulations. The keypad tones are disguised so that numbers cannot be identified by their sound, leaving the agent free to continue the conversation with the customer while the payment is made.

The partnership between AsiaPay and Semafone will benefit the customers of both companies. Semafone will be able to offer AsiaPay's well-respected PayGate product to its new customers in the region, while AsiaPay can recommend Semafone's secure payment solution to merchants who accept credit or debit card payments over the phone.

Tim Critchley, CEO of Semafone, stated, "We are looking forward to working with AsiaPay to provide a comprehensive offering for contact centres in the Asian market. AsiaPay's e-commerce expertise is complemented by our own experience in secure telephone payments.  This is a great opportunity for the two companies to join forces and offer customers in the regional secure multi-channel payment solution."

"This highly anticipated PayGate collaboration is a crucial outcome of the strategic partnership and marks the strengthening of the relationship between Semafone and AsiaPay," said Joseph Chan, CEO and Founder of AsiaPay, "AsiaPay has more than 14 years experience in international business service and credit card payment processing, holding a consolidated position as the major ePayment player in Asia. With the choice of AsiaPay, the partner confirms the relevance and value of our own strategy, which is based on our advanced, secure, integrated and cost-effective electronic payment processing solutions and services."

About Semafone

Semafone provides software to contact centres so they can take secure credit and debit card payments over the phone. Using Semafone's patented payment method, card data is transmitted directly from the customer's telephone keypad to the bank. This takes the contact center out of scope of PCI DSS regulations, removing the threat of fraud and its associated reputational damage.  Semafone has achieved the four leading security payment accreditations: ISO 27001:2013, PA DSS certification for its payment solution, PCI-DSS Level 1 Service Provider and is a Visa level 1 merchant agent.The company was founded in 2009 and serves a wide range of industry sectors including financial services, media, retail, utilities, travel and tourism and the public sector. Customers include Virgin Holidays, Aviva Canada, TalkTalk, Nemo Personal Finance, Sky and Yorkshire Water.  Semafone has recently completed a series B round of investment - major investors include Octopus Investments and BGF (Business Growth Fund). Further information about Semafone is available at  Semafone and Secured by Semafone are the registered trademarks of Semafone Limited.

For more information please contact:

Xanthe Vaughan Williams/Flo Levy

Fourth Day Public Relations

Tel: 020 7403 4411


Semafone Australia Asia Pacific

Christopher O'Dell

New Business Development

Tel +61400 376210

About AsiaPay

Founded in 2000, AsiaPay, a premier electronic payment solution and technology vendor and payment service provider, strives to bring advanced, secure, integrated and cost-effective electronic payment processing solutions and services to banks, corporate and eBusinesses in the worldwide market, covering international credit cards, China UnionPay (CUP) cards, debit cards and other prepaid card payments. AsiaPay is an accredited payment processor and payment gateway solution vendor for banks, certified IPSP for merchants, certified international 3D-Secure vendor for Visa, MasterCard, American Express and JCB. AsiaPay offers its variety of award-winning payment solutions that are multi-currency, multi-lingual, multi-card and multi-channel, together with its advanced fraud detection and management solutions. Headquartered inHong Kong, AsiaPay offers its professional ePayment solution consultancy and quality local service support across its other 12 offices inAsia including: Thailand, Philippines, Singapore, Malaysia, Mainland China, Taiwan, Vietnam, India and Indonesia. For more information, please visit and

For Media Enquiry, please contact

Alvin Chan

Senior Sales and Marketing Manager

AsiaPay Limited

Tel: +852-2538-8278



AsiaPay Limited

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