Scalable Video Engine suits mobile multimedia applications.

Press Release Summary:

Meeting power and area requirements of portable multimedia devices, SVENm adds video functionalities to portable products by providing MMC, SDIO, compact flash, and multimedia interfaces. It performs simultaneous video encoding and decoding as well as dual stream decoding and audio processing. Product also integrates scaling, deinterlacing, and color space conversion. Individual functional blocks are programmable, and use C-based programming language and integrated development tools.

Original Press Release:

ODM Presents SVENm the Video Companion for Portable Multimedia on the Embedded Technology 2006 in Yokohama

SVENm gears-up portable devices with sophisticated video and multimedia features for fast and cost-effective product solutions.

Yokohama, Japan, October 24, 2006 - ON DEMAND Microelectronics (ODM) presents SVENm - the Scalable Video Engine for mobile multimedia applications - at the Embedded Technology 2006 in Yokohama, Japan from November 15 till 17. For the show ODM joined forces with IPTC, a leading Japanese high tech network founded by global players such as Toshiba and Canon. At the IPTC IP pavilion, booth number E-23, ODM shall present the SVENm to the Japanese market.

SVENm is ODM's down-scaled version of its market-proven SVEN for HD video processing and designed a video solution that meets the crucial power and area requirements of portable multimedia devices such as MP3 chipsets, personal media players and cellular phones. The challenge to secure long battery-life in face of power-intensive video processing is accomplished by using cutting-edge power reduction strategies. SVENm adds video functionalities to a wide range of diverse portable products by providing a broad variety of different interfaces (MMC, SDIO, compact flash, multimedia interface). This flexibility enables customers to conveniently widen their product portfolio and thereby being at the forefront of a market that constantly faces the challenge of new trends.

Video Encoding and Decoding

SVENm delivers brilliantly sharp TV and video images to portable devices by performing simultaneous video encoding and decoding as well as dual stream decoding and even audio processing. ODM's solution also integrates high-performance image processing such as scaling, deinterlacing and colour space conversion.

Software-programmable Multi-Standard Solution

SVENm is a future-oriented solution supporting all current video (H.264, MPEG4, VC-1 and DIV-X) and audio standards in software. The individual functional blocks are programmable and use the C-based programming language and integrated development tools for simple and straightforward programming and configuration of the target application. In addition, its software-programmable ensures future compatibility with newly emerging standards. SVENm is targeted for mobile applications that require video formats up to D1 (720 x 576 PAL or 720 x 480 NTSC).

Image: SVENm for portable multimedia
Factsheet SVENm english:
Snapshot ODM japanese:

ODM provides cutting edge solutions for high profile digital mobile video and image processing applications based on the market-proven Vector Signal Processor (VSP). This video engine offers enormous performance figures with an added benefit of its scalability. It results in high definition video processing for multiple standards with picture enhancement on a software-programmable single chip solution.

ODM was founded 2003 as a direct spin-off from Analog Devices. ODM is headquartered in Vienna, Austria and holds sales offices in Austin/Texas, Taipei, Tokyo and Seoul.

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IPTC is a leading company to promote IP reuse and exchange in Japan, supported by major Japanese semiconductor and system companies such as Toshiba Corporation, Canon Inc. and Hitachi ULSI Systems Co. Ltd.. Established in 2000, headquartered in Tokyo, Japan, IPTC provides a lot of business opportunities to member companies by keeping fresh IP catalogue, by holding seminars, forums and shows, and by having frequent and target orientated community activities.

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Angelika Graf
Marketing & Public Relations
ON DEMAND Microelectronics

Wagramer Strasse 17 - 19
IZD Tower, 26th floor
1220 Vienna, Austria, Europe

t: +43 (0) 269 79 85 - 0
f: +43 (0) 269 79 85 - 200

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