SB Creative Corp. Shows Intelligent Shelf on Intel® Booth at Retail`s NRF BIG Show 2015 in NY

Display Solution AG`s SHELFVISION shelf-edge display strips facilitates connected retail customer experience and interaction directly at the Point-of-Purchase

Gilching, Bavaria, Germany – Display Solution AG`s SHELFVISION shelf-edge display strips, designed and in-house developed as intelligent shelf labelling solution, entered a much higher level in integration. Japanese SB Creative Corp., a member of SoftBank Group, cooperated with Intel® K.K. and launched an intelligent shelf unit using SHELFVISION.

Due to the rapidly ongoing digital retail revolution making it essential to connect online and offline marketing in In-Store Digital Signage applications, the companies developed a completely new futuristic intelligent shelf. Equipped with SHELFVISION digital lcd strips it provides in eye level real time changeable content like videos, animations, TV spots or other moving advertising items on very limited space at the shelf-edge. A digital LCD panel on top is an additional possibility to boost product appeals. In addition a motion sensor can be used as gesture or voice sensor. The intelligent shelf is equipped with a short range communication device and machine-to-machine (M2M) communication capability for interactive customer communication.

Initially used as shelf-edge display video strips in supermarkets retailers and integrators starting to publish amazing new designs. SHELFVISION LCD modules could be arranged in flexible ways. The open frame version is optimally suited for embedded applications. With its currently launched 2nd generation of SHELFVISION display strips, Display Solution AG offers a cost-efficient product line for a rapid ROI.

SHELFVISION offers various solutions and set ups matching all special demands and challenging requirements. CE and FCC certified, IP54 prepared and high quality made in Germany.

Kosei Tsuchihashi, CEO President, SB Creative Corp commented, “SB Creative has been developing digital signage service for many years and recently we are focusing on providing solutions for retail. We have particularly sought for solutions that could maximize omni-channel strategy and O2O commerce. Display Solution AG’s SHELFVISION can be attached to existing merchandise shelving properly, and show decisive information of each product above, we believe this can really influence customer’s buying decision.

About Display Solution

Display Solution, based in Gilching, Bavaria, Germany, is a leading developer and marketer of customized LCD solutions for existing and future markets, combining leading-edge screen and electronic technologies. Products range from single components to complete system solutions built around TFT displays for commercial and industrial use with applications in such areas as digital signage, point-of-sale, point-of-information, automation, measurement engineering, medical instruments, and other mobile and embedded applications.

Press Contact

Doris Froitzheim

Marketing Communication

Phone +49 (0)8105 73403-12


Display Solution AG

Talhofstr. 32

82205 Gilching / Germany

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