SATO America Reduces Prices on Ethernet Barcode Printers


Always a great product, made even better, with a lower cost of ownership

CHARLOTTE, NC - May 4, 2009 - SATO, a pioneer in the Automatic Identification and Data Collection (AIDC) industry and a leader in barcode printing, labeling, and EPC/RFID solutions, announced today it has reduced pricing on its Ethernet installed barcode printers.

"Historically SATO products are known for their durability and outstanding performance," said Gary Krause, director of marketing at SATO America. "Remaining vigilant to our partner's needs, we have negotiated a significant price reduction for the Ethernet interface installed into our CLe, GTe, M84Pro, LMe, M10e, M5900RVe, and XLe Series, along with the ever popular GLe Series where we have reduced the price on not only the Ethernet installed option but the Wireless installed option as well. The business climate today has many in the industry addressing cost reductions, which in some instances result in service reductions to their customers. We will continue to seek methods and ways to lower the cost of operation and ownership for our partners and customers, without having to lower their operational expectations or our service to them."

For more information on SATO products and services, visit satoamerica.com.

About SATO
SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry and the inventor of the world's first electronic thermal transfer barcode printer. It revolutionized the barcoding industry by introducing the Data Collection System (DCS) & Labeling concept - a total barcode and labeling solution providing high quality barcode printers, scanners/hand-held terminals, label design software and consumables. SATO is one of the first in the industry to introduce a complete, multi-protocol EPC-compliant, UHF RFID solution.

SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has worldwide offices in the United States, Belgium, France, Germany, Spain, United Kingdom, Poland, Singapore, Malaysia, Australia, New Zealand, Thailand and China. For the fiscal year ended March 31, 2008, it reported revenues of US $767 million. More information about SATO Corporation can be found at http://www.sato.co.jp/english.

For more information about SATO America, visit satoamerica.com.

For additional information contact:
Nikki Aurin
704-644-1650

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