Sasken Application Framework Powers Rich Media Phones on Texas Instruments OMAP-VoxT Platform


Bangalore, February 22nd, 2007. Sasken Communication Technologies Limited, a pioneer in communications R&D outsourcing and a leading player in wireless software solutions, announced that the Sasken Application Framework has been successfully integrated onto Texas Instruments Incorporated (TI's) OMAP-Vox(TM) platform.

The Sasken Application Framework is now available on TI's 'LoCosto' and OMAP-Vox platforms, providing a solution that is completely reusable and scalable from low to mid-tier mobile phones across both platforms.

The Sasken Application Framework on the TI OMAPV1030 OMAP-Vox platform offers a highly advanced solution for rich media phones with features such as video record and play, audio-video streaming, Bluetooth® stereo headsets, touchpad with handwriting recognition, as well as messaging solutions and browser, amongst other features.

The smart design and intelligence of the Sasken Application Framework leverages the strengths of the OMAP-Vox platform delivering excellent media performance without the need for co-processors. Furthermore, the Sasken Application Framework enables handset manufacturers to flexibly reuse software across silicon platforms without losing either maturity or the ability to customise the look and feel to reflect their brand.

Mr.Edwin Moses vice president and Head Products, Sasken said "The speed with which we have been able to port the Sasken Application Framework from 'LoCosto' to the OMAP-Vox platform is an exciting offering to our customers and clearly demonstrates the resulting benefits - such as shorter time to market and lower total cost of ownership. It also demonstrates the continued close co-operation between TI and Sasken in providing the market with solutions that are scalable and reusable across TI's wireless solutions. As a member of TI's Application Suite Ecosystem, we are continuing our close cooperation between the companies to provide the market with solutions that are scalable across TI's 2.5G wireless portfolio."

The Sasken Application Framework is aimed at feature phones and enables manufacturers to create differentiated mobile phones by enabling software reuse and portability across phone designs and platforms. The innovative and smart design, along with the extensive tool suite, simplifies the handset manufacturers' ability to add and remove features in accordance with the segment of the market that they wish to address with their phones. It enables OEM's and ODM's to customise the look and feel of the phones within short time spans without disturbing the underlying software logic. The solution leverages Sasken's proven strengths in multimedia, enabling rich media experience on feature phones leveraging TI's OMAP-Vox platform without the need for additional co-processors, thereby reducing the manufacturers' BOM cost.

"The integration of the Sasken Application Framework on TI's OMAPV1030 and 'LoCosto' solutions will allow manufacturers to reuse designs and achieve faster time to market for low to mid-range handsets," said Remi El-Ouazzane, general manager of TI's 2.5G Business. "As a member of TI's Applications Suite Ecosystem, Sasken brings their experience on TI's wireless platforms to deliver affordable multimedia features on mass-market handsets based on TI's 'LoCosto' and OMAP-Vox solutions."

Sasken's relationship with TI in the mobile phone space is built on many years of cooperation and spans across segments from multimedia feature phones to smartphones. The Sasken Multimedia Subsystem integrated on TI's OMAP(TM) platforms have been shipping for the last five years in demanding markets like Japan and Europe. As a certified OMAP Technology Center, Sasken has significantly enhanced its knowledge and expertise on OMAP processor-based solutions.

ABOUT SASKEN PRODUCTS
Sasken Communication Technologies established in 1989 is a 3500+strong communication technology company with development centers in India, Finland, Mexico, China. Sasken's Product Division licenses embedded software IP for use with wireless mobile devices covering all communication and application sub-systems.

The Product portfolio comprises the Sasken Application Framework, Sasken Multimedia Subsystems and Sasken Wireless Protocol Stacks. The width and depth of the portfolio enables Sasken to provide both point solutions and pre-integrated full phone software bundles on many leading silicon platforms.

Sasken Wireless IP ships on 50+ models and over 50 million phones across networks in Australia, China, Europe, Hong Kong, Japan and Taiwan.

For more information visit: www.sasken.com Send all queries to info@sasken.com

About TI's OMAP Developer Network
Sasken is a member of TI's OMAP(TM) Developer Network, a group of leading software developers porting advanced applications to TI's high performance, power-efficient OMAP processors. Sasken is also part of TI's Application Suite Ecosystem, a select group of companies integrating software on TI's "LoCosto" and OMAP-Vox(TM) solutions to speed time to market of low-cost and mid-tier 2.5G mobile phones. Handset manufacturers adopting OMAP devices enjoy the rapid deployment of compelling wireless applications including streaming audio and video, multimedia messaging, gaming, security, speech recognition, location based services and mobile commerce across all leading operating systems. Systems level integration services are also provided worldwide by independent OMAP Technology Centers. The OMAP platform has been selected by leading manufacturers, such as Nokia, Palm, NEC, Fujitsu, LG Electronics, Hewlett-Packard, Sendo, HTC and many more, for their 2.5 and 3G wireless devices. For more information, please visit http://www.ti.com/omap.

Sasken Press Contact:
Neil Jessiman, Nick Head, Helen Hopkins at Companycare Communications
Tel: +44 (0) 118 939 5900
Email: sasken@companycare.com

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