Rheology Modifiers increase paint formulation versatility.

Press Release Summary:



Featuring low-VOC, solvent- and surfactant-free, hydrophobically modified ethylene oxide-based urethane (HEUR) chemistries, ACRYSOL™ RM-1600 and RM-3030 improve surface aesthetics and hiding across range of binder chemistries. ACRYSOL™ RM-1600 Newtonian HEUR ICI builder improves film build and smoothness. Also improving film build, ACRYSOL™ RM-3030 promotes flow/leveling and allows reduced thickener use, without compromising stability, and higher ICI efficiency with minimal KU contribution.



Original Press Release:



New High-Efficiency Additives from Dow Offer Broad Utility Across Paint Lines



Novel ICI Builders ACRYSOL™ RM-1600 and RM-3030 Rheology Modifiers facilitate high shear thickness and formulation versatility



PHILADELPHIA – New rheology modifiers from Dow Coating Materials, a business unit of The Dow Chemical Company (NYSE: DOW), can improve surface aesthetics and hiding across a broad range of binder chemistries. Introduced at American Coatings SHOW and CONFERENCE 2016, ACRYSOL™ RM-1600 and ACRYSOL™ RM-3030 Rheology Modifiers will both join the business’ growing portfolio of additives offering the ongoing demand of flexibility formulators need to create robust paints with optimized performance attributes across multiple paint lines.



“These versatile rheology modifiers can help our customers solve the challenge of delivering high shear thickness while still providing formulation flexibility,” said Carmen Rodriguez, North America Additives marketing manager, Dow Coating Materials. “These Newtonian thickeners allow formulators to work within a wide range of formulation requirements, including the level of rheology modifier demand, to deliver a product that stands out from competitive offerings.”



Low-VOC, solvent1- and surfactant2-free ACRYSOL™ RM-1600 and ACRYSOL™ RM-3030 Rheology Modifiers are hydrophobically-modified ethylene oxide-based urethane (HEUR) chemistries that offer good film build with excellent flow and leveling behavior. These high-efficiency ICI builders can be used in formulations with high or low rheology modifier demand and still deliver improved surface smoothness and applied hiding.



“Additives offer the power to transform a can of paint to deliver desirable performance properties across paint lines and binder types,” said Tara Conley, North America technical sales manager, Dow Coating Materials. “These novel technologies enable enough flexibility and compatibility to tailor formulations to meet specific performance targets.”



ACRYSOL™ RM-1600 Rheology Modifier is a new Newtonian HEUR ICI builder that improves film build and smoothness, especially in high solids and small particle and composite forming binder formulations. Common applications for these complex formulations include high gloss trim paints, highly toned deep base paints and accent paints. ACRYSOL™ RM-1600 Rheology Modifier decouples high-shear viscosity from mid-shear Krebb Units (KU) contribution for formulation stability and reduced viscosity drop upon tinting for tailored rheology and paint differentiation.



ACRYSOL™ RM-3030 Rheology Modifier also offers good film build and excellent flow and leveling. This ICI builder allows for reduced thickener use without compromising stability, and higher ICI efficiency with minimal KU contribution for improved cost-in-use. Its broad utility facilitates optimized rheology to easily upgrade performance across paint lines and bindery types.



Stop by the Dow booth (#2230) at American Coatings SHOW 2016 or visit www.dow.com/acs to learn more about Dow’s growing Additives portfolio.



1Manufactured without solvent

2Manufactured without APEO surfactants



About Dow Coating Materials

Dow Coating Materials is the most innovative coatings raw material supplier in the world; driving fundamental shifts in the coatings industry and moving the market as the expert’s expert in coatings solutions. Through its mission of collaboration, inspiration, innovation and growth, the business provides material products, science, technology, and manufacturing solutions to the architectural and industrial coatings industry worldwide. Dow Coating Materials operates 43 manufacturing plants worldwide and 13 dedicated R&D facilities across all major geographic markets where Dow does business. For more information please visit www.dowcoatingmaterials.com.



About Dow

Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from material, polymer, chemical and biological science to help address many of the world's most challenging problems such as the need for clean water, clean energy generation and conservation, and increasing agricultural productivity. Dow's integrated, market-driven, industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 180 countries and in high-growth sectors such as packaging, electronics, water, coatings and agriculture. In 2015, Dow had annual sales of nearly $49 billion and employed approximately 49,500 people worldwide. The Company's more than 6,000 product families are manufactured at 179 sites in 35 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.



For further information contact:

Cristina Myers

Dow Coating Materials

215-592-2629

cmyers2@dow.com



Christina Atkinson

G&S Business Communications

212-697-2600

catkinson@gscommunications.com

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