Rheology Modifier replaces cellulosic paint thickeners.

Press Release Summary:

As partial or complete replacement for hydroxyethylcellulose technology, ACRYSOL™ DR-180 HASE Rheology Modifier offers optimal dry pound efficiency and is compatible across wide range of binder technologies and formulation spaces. Product provides in-can stability and surface smoothness without impacting other paint properties. With additive, paint can be transformed to meet contractor demands for optimized coverage and seamless touch-up with support for spray, brush, and roller application.

Original Press Release:

New HASE Rheology Modifier from Dow Offers Improvements as Replacement for Cellulosic Paint Thickeners

ACRYSOL™ DR-180 Rheology Modifier optimizes formulation efficiencies and application benefits for contractor-quality paints

PHILADELPHIA – Dow Coating Materials, a business unit of The Dow Chemical Company (NYSE: DOW), introduced new ACRYSOL™ DR-180 HASE Rheology Modifier this week at American Coatings SHOW and CONFERENCE 2016, offering a versatile solution for formulators and paint professionals in the development of contractor-quality paints.

Realizing a balance of performance and cost is a challenge across the value chain, oftentimes requiring sacrifices in paint performance to achieve customer affordability. Rheology modifiers play a significant role in enhancing paint quality – ultimately offering the ability to transform a good formulation into a great, robust paint.

ACRYSOL™ DR-180 HASE Rheology Modifier offers value twofold – optimizing efficiency and flexibility in formulation without compromising core product performance and offering improved application in the areas contractors desire it most: coverage, touch-up and roller and brush application.

Flexibility for Formulators

As a partial or complete replacement for hydroxyethylcellulose (HEC), technology, ACRYSOL™ DR-180 Rheology Modifier offers exceptional dry pound efficiency and is compatible across a wide range of binder technologies and formulation spaces.

“Its versatility and compatibility with other rheology modifiers allows for blending with HEC, other HASEs  and even HEUR technology to give way to varying viscosity profiles to meet performance targets for quality to cost-effective maintenance paints,” said Tara Conley, North America Additives technical sales leader, Dow Coating Materials.

This new HASE rheology modifier can also provide in-can stability and surface smoothness without impacting other paint properties – an additional value for the formulator and applicator alike.

Application Advancements

The coverage and touch-up performance and improved film integrity offered by ACRYSOL™ DR-180 HASE Rheology Modifier helps paint professionals maximize paint aesthetics in fewer coats and less time. This new rheology modifier helps a paint offer the desired look, feel and flow applicators want, for exceptional spray, brush and roller application.

“ACRYSOL™ DR-180 HASE Rheology Modifier pushes the boundaries of paint performance and cost efficiency,” said Carmen Rodriguez, North America Additives marketing manager, Dow Coating Materials. “This additive gives formulators the power to transform a can of paint to meet contractor demands for smooth finishes, excellent coverage and seamless touch-up. At the end of the day, these qualities help contractors improve profit potential by minimizing time on the job and retaining happy customers that can lead to referral business.”

Conley discussed how this new associative thickener achieves these benefits at the 2016 American Coatings CONFERENCE during a technical presentation Monday, April 11. Customers can access the slide presentation on the Coatings e-Center at www.dowecenter.com.   

Stop by the Dow booth (#2230) at American Coatings SHOW 2016 or visit www.dow.com/acs to learn more about ACRYSOL™ DR-180 HASE Rheology Modifier.

1Manufactured without solvent

2Manufactured without APEO surfactants

About Dow Coating Materials

Dow Coating Materials is the most innovative coatings raw material supplier in the world; driving fundamental shifts in the coatings industry and moving the market as the expert’s expert in coatings solutions. Through its mission of collaboration, inspiration, innovation and growth, the business provides material products, science, technology, and manufacturing solutions to the architectural and industrial coatings industry worldwide. Dow Coating Materials operates 43 manufacturing plants worldwide and 13 dedicated R&D facilities across all major geographic markets where Dow does business. For more information please visit www.dowcoatingmaterials.com.

About Dow

Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from material, polymer, chemical and biological science to help address many of the world's most challenging problems such as the need for clean water, clean energy generation and conservation, and increasing agricultural productivity. Dow's integrated, market-driven, industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 180 countries and in high-growth sectors such as packaging, electronics, water, coatings and agriculture. In 2015, Dow had annual sales of nearly $49 billion and employed approximately 49,500 people worldwide. The Company's more than 6,000 product families are manufactured at 179 sites in 35 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.

For further information contact:

Cristina Myers

Dow Coating Materials



All Topics