RFID Tag can be applied directly on PCB.

Press Release Summary:

Covering entire UHF bandwidth (850-965 MHz) in single device that complies with EPCGlobal C1 G2 standard, LXMS31 series MAGICSTRAP(TM) is inductively coupled to antenna that has been designed and integrated into PCB. No electrical contact is necessary, allowing unit to be adhered to PCB using glue/sticky tape. Suited for product inventory control and supply chain management, it measures 3.2 x 1.6 mm with maximum height of 0.7 mm, and features high tolerance against ESD over 10 kV.

Original Press Release:

Murata Electronics Introduces Magicstrap(TM) for UHF Band

Advanced RFID Tag Simplifies Attachment Process Ensuring Greater Quality Control

Smyrna, GA, September 16, 2008 - Murata Electronics North America, a world-leading innovator in electronics and the largest global supplier of ceramic passive components, today introduced the new LXMS31 series MAGICSTRAP(TM) for complete coverage in the Ultra High Frequency (UHF) band (850MHz to 965MHz).

This advanced Radio Frequency Identification (RFID) Tag is designed to be applied directly on the printed circuit board (PCB) like other SMD components. The MAGICSTRAP(TM) tag is inductively coupled to the antenna that has been designed and integrated into the PCB. Therefore, no electrical contact is necessary, allowing the MAGICSTRAP(TM) to be adhered to the PCB using glue or sticky tape.

RFID is gaining in importance as manufacturing and asset management groups are looking to improve efficiencies, reduce bottlenecks, track inventory and minimize costs. Implementing Murata's MAGICSTRAP(TM) in the early stages of manufacturing allows individuals to monitor and quickly take action to improve efficiencies. Once production is complete, the tag can still be read since line of sight is not necessary with RFID technology.

The unique features of Murata's MAGICSTRAP(TM) solve many of the challenges faced by companies that do not have the expertise in high-frequency antenna design or impedance matching. The circuitry provides the impedance matching feature required to cover the entire UHF bandwidth in a single device that complies with the EPCGlobal C1 G2 standard. This benefit also maximizes the antenna read range to a distance of five meters in some cases.

"The MAGICSTRAP(TM) proves that smart design can be achieved when new technology is crafted to meet the unique needs of emerging markets," said Gerry Hubers, Market Segment Manager for Murata Electronics North America. "With effortless attachment and numerous other advantages, the MAGICSTRAP(TM) is ideal for the fast growing RFID industry."

Murata's MAGICSTRAP(TM) provides additional design benefits that are well suited for product inventory control and supply chain management. Measuring only 3.2mm x 1.6mm with a maximum height of 0.7mm also features high tolerance against Electro Static Discharge (ESD) over 10kV.

The LXMS31 series is scheduled for mass production in the forth quarter of 2008. Samples are available by contacting Murata Electronics N.A. at www.murata-northamerica.com.

About Murata Electronics North America (www.murata.com)
Murata Manufacturing Co., Ltd., established in 1944, is a global leader in the design, manufacture and sale of ceramic based passive electronic components and power supply modules. With annual revenues in excess of 630 million, Murata is committed to the development of advanced electronic materials and leading edge, multi-functional, high-density modules. Products include: RF & Microwave Front End Filters, VCO's, Bluetooth modules, I.F. Filters, Sensors, Chip Multilayer and Chip Dielectric Antennas, RF Diode Switches, Baluns, Isolators, Coaxial Connectors, DC-DC Converters, Traps, Discriminators, Ceramic Capacitors, EMI Filters, Inductors, Piezoelectric Alarms, Ceramic Resonators, Trimming Potentiometers, Trimming Capacitors and Thermistors. The Company is headquartered in Kyoto, Japan, has some 34,000 employees and manufacturing facilities throughout the world.

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