Data and Database Management Software
Reynolds and Reynolds Adds New Mobile Service Advisor Features
ORLANDO, Fla., Feb. 11 -- National Automobile Dealers Association Convention and Exposition -- The Reynolds and Reynolds Company (NYSE:REY) today announced new features to its Mobile Service Advisor product. The features help dealerships present, prioritize and sell recommended vehicle repairs for customers. In turn, customers can make informed decisions and plan for future repairs.
Reynolds also announced its intent to form a relationship through which BG Products will promote Reynolds' Mobile Service Advisor and other automotive service-related solutions to the two companies' joint dealership customers.
"As one of the largest professional product and equipment providers to the North America automotive market, BG Products has tremendous reach, presence and authority within dealership service lanes," said Jon Strawsburg, Reynolds' vice president of Fixed Operations. "We believe that BG Products can help us evangelize the many benefits of our Mobile Service Advisor solution through their nearly universal presence within service departments."
Mobile Service Advisor is a software application connected via a Tablet PC and wireless network. It allows service advisors to be mobile while writing repair orders -- rather than confined behind a counter. With wireless access to customer and vehicle history, service advisors have all the information needed to review repairs with the customer and get them on their way faster.
Mobile Service Advisor's new tools include a vehicle report card, multiple signature capture and a new maintenance menu interface complete with short video clips produced by BG Products explaining various services such as fuel injection cleaning, transmission, coolant and power steering system flushes.
"We see a BG Products and Reynolds relationship as an agreement that will, when completed, genuinely benefit dealers," said BG Products President, Galen Myers. "Reynolds' Mobile Service Advisor is a powerful tool that will help dealers sell more service, which in turn will help us sell more automotive maintenance services. In North America, BG distributor reps are in service departments on an average of once a week consulting and educating technicians on fluid maintenance services and the tools that help dealers service their customers' vehicles.
The new Mobile Service Advisor features personalize the dealership experience and help advisors present recommended services. Through automation, the tool creates a paperless selling process and reduces bottlenecks.
"With busy schedules, consumers often lose track of missed repairs and recommended maintenance. With Mobile Service Advisor, dealerships have the tools needed to routinely review a vehicle's condition and advise of repairs to keep it running smoothly," said Strawsburg.
"The vehicle report card and maintenance menus are consumer-friendly tools that help dealerships proactively present services. In the process, consumers get thorough, personalized service and dealerships can be more profitable and successful," he added.
Enhancements to Mobile Service Advisor include:
o Maintenance Menus - The interactive menus list custom or manufacturer-recommended maintenance. Using the Tablet PC, the service advisor presents the menus and shows short video clips about various services. When the menus are used with Reynolds Service Price Guides, the advisor can instantly quote prices for selected services.
o Vehicle Report Card - During the vehicle inspection, the advisor and assigned technician fill out an electronic color-coded vehicle report card. Using red, yellow and green codes, the dealership grades each inspection point and prioritizes any recommended repairs. The report card can be printed and presented to the customer.
o Multiple Signature Capture - Dealerships have the ability to capture up to four electronic signatures to fulfill state legal requirements for correct and accurate collection of customer signatures on a repair order.
Together, the new Mobile Service Advisor features help dealerships provide better customer service and uncover opportunities to sell more services.
About BG Products
BG Products, Inc. (www.bgprod.com) is dedicated to making vehicles last longer and perform better. Every business day more than 100,000 shops, dealerships and technicians worldwide use its products, services, tools and equipment. Each of these products and services has resulted from decades of research and close interaction with automotive professionals on the job. In partnership with an international family of distributors, BG serves the driving public with innovative products and proven programs of automotive maintenance.
About Reynolds
Reynolds and Reynolds (www.reyrey.com) helps automobile dealers sell cars and take care of customers. Serving dealers since 1927, it is the leading provider of dealer management systems in the U.S. and Canada. The company's award-winning product, service and training solutions include a full range of retail Web and Customer Relationship Management solutions, e-learning and consulting services, documents, data management and integration, networking and support and leasing services. Reynolds serves automotive retailers and OEMs globally through its incadea solution and a worldwide partner network, as well as through its consulting practice.
CONTACT: Michelle Zendah, +1-937-485-8499, michelle_zendah@reyrey.com
Web site: http://www.reyrey.com/
